David and Greg discuss the importance of optimising your use of Google Business Profile.

Talking points include:

What are the key changes in Google Business Profile over the past year?

How has the verification process changed?

Google will restrict content or access if there's a violation of their policies - what are these policies?

There are Clearer standards on who can own and manage business profiles - why is this and what are the changes?

What are the new guidelines on user contributions?

Businesses should have only one profile to avoid discrepancies on Google Maps and Search - what happens if you have 2 profiles?

Specific instructions for appointment-based businesses and those with varying operational hours - what are these?

What are the current best practices for content posting?

What are the current best practices for getting found?

Will a business without a physical address ever have an opportunity with Google Business Profile?