What makes great marketing? Marketing that is efficient, cost-effective, and memorable isn’t easy to come by, but it can make all the difference in growing your business.
Brandon is CEO of Win BIG Media, and formerly, as the COO, Brandon is a leader in the marketing world. He is SPHR Certified and is an experienced operations professional who has worked with various teams to improve processes, advance team engagement, and create winning cultures with great success.
The data about a company reveals the story that the marketing needs to tell. Off-cycle marketing might be the ticket to changing the message altogether, and the creative components of company branding can help pinpoint the information the customer needs to see.
Many companies today are tightening their budgets in preparation for an impending recession, but whether another recession arrives or not, the lessons learned from the recession of 2009 can benefit businesses today. Studies have revealed that many companies that cut or eliminated marketing in 2009 are no longer around today, while those who increased their marketing efforts and dollars during the recession captured market share in the years since.
Although Win Big Media is a digital marketing agency, they don’t always push clients toward digital marketing. In a furniture store case example, with a few strategic tweaks, Brandon’s team was able to create a $1.8 million return on a direct mail ad spend with a 23.17 ROI.
Brandon highlights the key components of successful marketing. First, test your ideas. Don’t put your entire marketing budget into one avenue if it hasn’t been proven yet. Second, tailor and customize the creative. Identify what your customer needs and then market directly to those needs.
Ultimately, when you understand your customer, utilize the data, and shift your creative approach, you may not even have to spend more advertising dollars to reach more of your target audience and level up your marketing efforts.
Interview Links:
Win BIG Media
Resources:
20,000 Scaleups
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Bill on YouTube
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.
