She was homeschooling her kids, charging less than $300 a session, and running her photography business on pure hustle—until she realized that passion alone wasn’t enough to build the life she wanted. Erin Vestal is one of my former students from the CRM Blueprint, and her journey is one that so many creatives will relate to.
Erin shares her story—from pricing family sessions under $300, to more than doubling her rates, to surpassing her teaching salary (yes, really!). We dig into how she balances homeschooling, launching weddings, outsourcing, refining her offers, and creating work rhythms that actually support her family life—not pull her apart.
Listen in as we explore how as you pivot, it's important to shift your business systems.
Find It Quickly
00:27 - Meet Erin
01:36 - Erin's Journey: From Chaos to Structured Success
04:47 - The Importance of Pricing and Value in Business
08:42 - Balancing Homeschooling and Business
15:05 - Seasonal Photography and Expanding Horizons
21:12 - Venturing into Wedding Photography
22:02 - Discovering the World of Wedding Photography
22:36 - First Wedding Experiences and Realizations
23:22 - Building Systems for Success [Systems for Service Providers]
23:37 - Marketing and Overcoming Doubts
25:09 - Balancing Family and Business
26:08 - Integrating Different Photography Niches
27:30 - Rebranding and Streamlining
28:10 - Setting Goals and Finding Balance
39:45 - The Importance of Systems
Mentioned in this Episode
CRM Blueprint
Episode 015: Dubsado Case Study with Alison Brett
Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison Bell
Connect with Erin
Website: erinvestalphotography.com
Instagram: instagram.com/erinvestalphotography
