Today, I am thrilled to be in the virtual presence of a true trailblazer and creative dynamo, Christine Blanchette. She’s not just a producer; she's the charismatic host behind the fitness entertainment show, "Run With It."

Her journey from sales and writing to the captivating realm of television is a narrative woven with passion, perseverance, and an unwavering commitment to turning dreams into reality. Christine shares her wisdom with aspiring content creators, underlining the need for a strong foundation, adaptability, and the courage to recognize what serves you.

So, buckle up for an insightful conversation as we unravel the layers of Christine's fascinating career and glean wisdom from her experiences in the ever-evolving world of media and content creation. Get ready to be inspired!

In this episode, you’ll learn:



• About turning passion into a career
• The importance of authenticity and quality over quantity in building connections and collaborations
• Interviewing techniques and storytelling
• If you want something great, there has to be a process
• There is a market, it’s just how you market it

You can reach Christine at: christineblanchette26@gmail.com

Website: https://www.runwithit.ca/

A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 

In appreciation for being here, I have a couple of items for you. 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

10 Card Challenge – you won’t regret it.   

Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 

Thanks for listening! 

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Mentioned in this episode:

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Hello, everyone and welcome to this week's

episode of relationships rule. I am so excited about my guest

today Christine Blanchette. And she is here in Vancouver with

me. And here we are on Zoom, of course. But welcome to the show.

First of all, Christine,

Janice, thanks so much for having me

today.

Oh, my pleasure. Christine is, I think, a dynamo

with all of the things that she does. And I'm going to let her

give you a little bit more detail. But for the minute I'm

going to say, when I first met Christine, I knew her to be a

producer, I think and so I see on the screen, it says Christine

Blanchette productions, so that for sure, she also is a running

enthusiast a past marathon, like guru as well as I think you've

run eight marathons I think is what I what I read somewhere. Is

that correct? Yes, yes. I love the Boston Marathon, right?

Yeah. Yes. And I,

I have to say, if it wasn't for my love of

running, I wouldn't be here having this conversation with

you. Because it led to creating my own show. However, it takes a

team and also a plan a business plan, how to get following your

passion to leading a show or launching your own show called

run with it, which started in 2013. Yeah, 15 years to get off

the ground. But, you know, as I said, it takes a team and a plan

a proposal, which got accepted, because I went, but it took

to stop there for a second because I wanted to

just just talk about that in the fact that yes, as you said, you

turned your passion for running and everything fitness into a

career. Right? You though before that? I think you were writing?

Were you at a sale. You were into sales. You were into

writing, you did some broadcasting I think back then

I'm not sure. But But were you? What was your primary position

before this started? Was it writing? Or was it sales?

Yeah, thanks for asking. Well, it was

a little both, because what happened was, I did go to BCIT,

to study. And I did work for CBC TV news temporarily, like a

contract worker, I should say. But it was in sales. So is in

sales as a sales support proofing ads, or the Richmond

news to Delta Optimus. Oh, okay. Yes, and then post media. But

then I created my own column, or I asked to create my own column

as to call them runners mine in 2000. And by the Richmond news,

so that always had an interest in the media. And, and sales and

writing. I mean, I've always had so much so many interests in in,

which propelled me to create a show because I didn't know how

to market. I didn't know how to build relationships, if I didn't

have a plan, if it just streamlined if you will, you

know, all those skills are transferable.

They are but what I noticed is that, you know,

something you just said about you, you know, you you are

always fascinated by the media, and so forth. But you also, from

what I can tell, were very entrepreneurial, because right

from the beginning, because you said you went to the Richmond

post, or whatever it was called, and pitched a column that you

wanted to do, like, you have to be you were you were trying you

were marketing yourself before you realize you were marketing

yourself. Right.

Absolutely. What a great point. I mean, I

never even thought of it that.

And then what I sensed after that is when in

2013. When you there's there must have been a pivot reason

why this, this happened when you decided that you wanted to do

your own show, and maybe you can elaborate on on that. But what

you did from what I understand is you picked up the phone or

you wrote, you found a contact or relationship that you had to

see if you could make this happen. Is that correct? That is

correct. And what happened was in 2008,

with the recession, yes. I mean, I loved sales, I loved what I

was doing. And I was writing for the column. And one day and I

thought, Oh, my goodness, what am I going to do with my, what

I'm going to do with myself? I was, I was on deadline, the

epiphany went up, you know, create my own TV show,

just like that. Yeah.

It's sort of led me down down there, but

also, Doug Lucas, who I approach from the past from Rogers TV,

who I was also, I have some of the brightest A broadcast

background. I approached him, he said, Send me a proposal. So I

did. And he accepted it. And we went from there. But I had, I

mean, I guess things happen for a reason. And that's absolutely,

absolutely. But it also didn't happen in a

vacuum, you connected with a past connection, and made that

happen. And, you know, I, I talk about this. So often, when I'm

teaching my clients how to use LinkedIn, you know, that it's

about the people, you know, it's not about always looking for new

people, you have to nurture those relationships you already

have, so that if you need to pick up the phone, if you need

to connect somebody with the right person you have that I was

gonna say Rolodex, but you know what I mean? That that contact

list, right, that can help you. So to me, that was really

crucial that you were able to do that and brave enough to do it

as well. I

think too, is that people want to help, but

it's reaching the right people and quality instead of quantity.

Absolutely. And you never know who can help you. And I think

too, if that person can't help you, somebody else will. But it

has to happen organically authentically. It's not like,

oh, I want help. And then you don't see the person again, or

because it's always about you. But I made it about if I may

say, because he wanted me to succeed, but at the same time,

you know, I'm we're helping each other. We're collaborating,

because now my work for me still. Oh, wow. Blessing.

Yeah. That's, that's very cool. So I also

noticed, I mean, what you do you have to broadcast shows you have

run with it, which is fitness entertainment, and you have the

closing act, which is more about musicians, correct. And

celebrities and that kind of thing. So, and influencers in

the industry. So how often do you do both? And do you have a

favorite? Are they just different?

They're just different, Janice, but I am

always recording I'm always doing interviews, and the show

on novice TV, TELUS, which is to novice TV, which is part of

TELUS and then there's TELUS Optik. TV. So what I do is like

every is a monthly show. However, it gets a lot of

airplay because I repurpose the content. But I also do

interviews separately, or YouTube or rebel, I think and

how to pronounce it and or video on demand optic TV tells me

rather. But I'm always you know, there's such such wonderful.

Somebody always has a story to tell. There's great content out

there, but trying to find the nugget, if you will, what makes

that person so interesting, if you will, you always learn not

about you being the gas, you're gonna learn from the person

who's interviewing you. It's a two way street.

Absolutely. So um, which Okay, so I also know

that you do you do on air broadcasting, like as a guest as

well. You've been hosting you hosted the Leo awards, I think.

Yes.

Yes. Well, it was the I had I was at the

leaderboards for my show. And it was on the red carpet. Okay,

yeah. So when you do things like that, like the

the red carpet interviews, and and when you are on camera

yourself for yourself, not when you're interviewing other

people. Did you ever act like do you like doing that? Do you like

being that person? Or do you prefer being the the person

holding the mic? Well,

you know what I? Because I love what I

do. And I'm shy. But it pushes me to try to do it. And I don't

have any acting skills. Okay. But I just, I just think, Okay,

I'm, I'm, I know myself, it positiveness will go thinking I

was I can do this. And it's about the gas and just getting

the information out and being authentic. I think this will be

who you are. There's no one like you. And that's how you're not

going to always please every gas you're not always going to get

and I get that but I do love what I do. And as I said it

pushes me it really is like I think sometimes actors are shy

are definitely definitely Yeah, and

I don't know, you know, when it's okay

to be vulnerable. It's okay to say you're shy, but I I don't

let it stop me.

Oh, that's, that's great. And you also, you

also teach, right?

Yes,

I think Yeah. And I could see you being a really

good teacher as well. I love teaching as well. It's in my

heart and it's in my blood. And if I can teach I'm not It

doesn't matter who it is, whether it's little ones or, or

older people, it doesn't matter. But if I'm passionate about

something, and I can teach it to someone else, it's a bonus. And

I think that's where I see you doing the same thing you teach.

You teach at BCIT? Yes.

Yeah. Kind of fun.

Because you went there, right? Yeah. Are you teaching? What are

you teaching? Exactly? Oh,

freelance producing, or social media and

broadcasts, okay. Yes, yeah. So

when I watched a couple of your shows, I was

like, Oh, my goodness, this isn't just an interview, you're

putting in film footage, and, and so on, as well. So that's a

whole different story like than what I do. I sit in my home, and

I interview people on my computer, you know, so very

different.

Well, I think what you do is amazing.

Well, thank you, you asked great questions. And I think it's all

about being prepared. It's all about the guests. But I also

think having a conversation is really the key. And I, you know,

as I said, I love what I do, and I love teaching. And I think

everything when you go into a classroom, and you probably know

this, and you learn from the students, it's not always about

giving the information because they are teaching me to, and it

becomes such a well, especially

in today's world where technology changes

quickly, right? Oh,

yes.

There's another app, I write down that someone's

told me, but I'll never get to them all. It's crazy. You know,

really, you know? Yeah, it's

hard to keep up. You know, what

do you do in terms of equipment? Like, do you

have to rent? People? Equipment? Yeah,

sometimes I do. But I have a crew that has

their own camera. Okay. And that really is quite helpful. Have a

mic if, you know, I have access to that, which is really

important. Yeah. Because there's some people don't want to be

interviewed virtually. Which I got it. And then you do it with

studio. Yeah. And, you know, and I think to generally speaking,

they don't mind me doing virtual injuries for the show like that,

you know, or TELUS, or Zondra. TV, but they would like it, you

know, if I have the opportunity to do in person, because it has

that, you know, body language, you know, of course,

yeah, of course, and, you know, looking someone

straight in the eye instead of where's that dot, you know, I

get. So when you interview people, for either of your

shows, have you come across, like, Okay, you interview some

celebrities and some famous people and then you interview

the guy running the 10k down the street, right, you you've done

it all? What do you like to do best?

Well, you know, what I like? Everybody has

a story. I was, I would say, Everyone brings something to the

table, the show on the messenger. So yes, it's great to

introduce celebrity. Yeah, and great, but I also like to

interview an entrepreneur, someone who's making a

difference in the world, charity Sunrun. Because if I have a

show, that's all celebrities, which is okay, you know, but for

me, I like to have a mix, because you can learn from a

person who may has a clothing store and they are giving to

charity, which I think maybe some of us won't even know that

then you have the sun run which is an annual event which I

always take part in then you have a celebrity who is getting

into fitness because they have to do a part like you know, so

everybody has a story and this

is Hollywood North still as big as it was.

I think so i think is now because of the

strike is over. Yeah. Yeah. That there's more opportunities now.

I'm not an actor or anything, but I can sense that it is

because I'm getting more press releases. I'm getting more

people wanting to be interviewed generally. Okay, I don't really

know too much but I think it's in a better position right now.

Yeah, well, it's certainly we should notice it

when we're looking watching TV you know, there's nothing with

all the streaming that was going on like all came to really

pretty much a standstill. Everything that was on Netflix

was foreign. Yes,

yes. Yeah. And everybody needs a job right?

We all need

Yeah, exactly. So I love the fact that your your

origin story for for this part of your life was turning your

passion for running and everything fitness into a career

which I said at the beginning because there aren't many people

who can actors do what they love. Right? more today than

there were I think, but but it takes a real strong will and

determination to make it happen. So how long did it take? I think

you said a couple of years before it actually came into

fruition, right.

Two years. And it first aired on Shaw. And

then I had it both airing on Shaw TV and novice, but now

it's, it's on novice. But yeah, because in I understand the

process, the bid process involved. It's like when I send

something to help you living network, I don't expect it to be

aired right away, if I'm going to be a distributor that took

time to so everything is a process, you want something

great. There has to be a process. You know, sometimes

we're in the society where, and I'm guilty, too, because we want

we want it now we want it now. But it's not always the case. In

2013. Yes, it took two years. Now you're having your own show,

you can do it. Generally speaking, get it on the air a

lot quicker, like a podcast, which is great. You know,

because there's brooms, there's always room for us, because

we're always learning.

Yeah, yeah. But But again, the mark the

landscape is getting. What's the word? oversaturated. Still,

right, because everybody in their dog now is having a

podcast of some sort or another. In fact, I was just I just saw,

I got an email from someone that I and she this might be

interesting for you actually, I don't know. But there's a girl

in California in LA, that I interviewed for my podcast

before COVID, maybe early stages of COVID. And she was someone my

daughter knew when she was living in LA and, and she kept

telling me I should interview Kate Katie, because she was

really interesting. And she's an artist and an amazing artist.

And she lives in West Hollywood. And she's a bit quirky as a lot

of artists are. And anyway, we had a really great conversation.

But anyway, she sent me this email that she had another

friend of hers. Her name is Sarah. That's my daughter's

name, too. But this girl, Sarah and Katie just wrote this book.

And what is it called? Hang on one second. It's called. It's

called something about cocktails. It's yeah, it's once

upon a cocktail. Okay. And what they've done is I think, Sarah,

I don't know why I'm telling you this. But I just think it's

quite interesting. Sarah is a mixologist. So she's a

bartender, I guess. And she makes drinks. And West Hollywood

is an area with great history. And so what they're doing is

they've got they're taking the the signature cocktail from each

of these places, at these bars and hotels, and whatever, in

West Hollywood and deal, I guess, looking at the history of

each of the places as well. And Katie's done all the artwork for

the book, because she's really an interesting artist. So

they're on the circuit. So she might be somewhat interesting

for you to talk to actually. But um, yeah, I just thought, Okay,

it's exploring West Hollywood's cocktail culture. Now. Who's

gonna buy that book? I don't know. It's kind of interesting,

but I bet a lot of people will.

Yes. I mean, it's a niche. It's a

niche. I think it is, I think, you know, doesn't mean it's

because it's niche doesn't respond to sell market. It's,

you know, it's out there. And it's different. I think we're,

like I said before, be who you are. There's no one like you if

you are unique, authentic. People will recognize that I am.

And I believe there is a market, just how you market it, how you

build the relationships, exactly. What do you approach,

but I also say, what are you wanting? Why do you want to

create a show? Why do you want to create a podcast? It goes

back to that why you want to write a memoir? So

the kids are the kids, the people that you teach

at BCIT? Are they still what is it what is their generally their

dream today? How is it different you know, it's got to be

different from when you were there.

While they want to follow what they like to

do are curious to know about creating a podcast to a YouTube

series or Tik Tok series, okay, and we want to find something

that they can build an audience and then go from there. So

launch their own program or their own presentation, and, and

following what they their passion, but also buying

something that maybe EuroCity and they never had the

opportunity to do that. And I also think they can build

credibility, because it might be something that they can build

on. in it for opening a store or startup or, or Okay,

so So what are a couple of ideas that are that

are happening there now that they want to do? And are these

people already in a job job and want to get out of that job.

Some of them are some of our students.

There's a magic show. And he always wanted to have a magic

show. He started when he was a child. But now I want to bring

this dream into reality. Okay. And I think it's wonderful.

Yeah. And another student that loves cooking and thinking,

well, maybe I have a cooking series and start off, and then

maybe I'll be wrong cooking school. Everyone is different in

the program. So you have people that are working in the

industry, but they want to find something else, you know, their

own show, instead of working for the network. Okay, students who

are new? And when I say no, they don't, they're not working, but

they want to create something. And when I say something, can be

a show or presentation,

would you say that the type of students that

you have are shy? Like you were? Or are they? Are they

entrepreneurial to to begin with? Are they looking for a way

to be famous? Like, what what's?

Well, you know, what I would say they're

like, they have an entrepreneurial spirit. Because

they wouldn't be in the class if they weren't curious and finding

out information and right, and, and then, you know, like content

creators, like, when I say, Why do you want to be a content

creator? Is it for fame? Is it for this point, I show them a

documentary. And, and there's gotta be a reason it's not, it's

a lot of hard work. Yeah, there is a process like to everything.

But also knowing if it's going to be sane, you're not going to

get it journey, you may get it for a while, but it's not going

to last. Right? To be able to have like, a strong foundation,

I'll use it like running strong foundation. And it can apply to

business to foundation string. And then the top is your speed.

So I've taken that from the running room, I believe. So the

foundation, the strength and the speed. And I try to carry that.

And I always say dream it, build it believe it, you also have to

recognize and also repeat, recognize that this is not

serving you. And then you go back and see if you can tweak

it. Because the thing is, yes, I have my own shows, but not

everyone may not want to do do it, like continue on but they

can maybe do something on, you know, tick tock, instead of

having a podcast, they may change it. They, but everyone

has a presentation at the end of class or Okay. Which is awesome.

I'm just so inspirational for me.

So are they presenting their? Their? Their

shows? Okay.

And they're working hard. And smart.

Wait, so the presentation, is it on film?

Yes, they're going to present they're

going to present it. And, and they're going to, and I said you

do not have to have six episodes, you can have one or

two episodes and present it. Because I believe that you have

to start, do quality and then go from there. I'm not looking at

Bonnie, I'm looking at quality. Yes. So.

So I think and you've mentioned this word a

couple of times. And this is my favorite word. And that's being

curious curiosity. And I believe that that is such an important

trait to have. And yet I do ask people, usually at the end of my

podcast, do they believe that curiosity is innate or learned?

What do you think?

You know, it's such a great question. I

think we can learn it if we have the right relationships, but I

also think it's in your blood or in your DNA. Because I remember

as a little girl I wanted to, I'm curious about this. And I

think it was a book. Correct me if I'm curious, George? Yes. To

be mighty. Yeah, it used to be so interested in knowing why is

this why is that? And my parents used to. Never told me yet.

Well, my mom's passed, but But yes, I've always been curious.

Because it's just in me, but I don't know if that's the right.

I mean, I think it can be learned. But I was it's in my

DNA to

me to Absolutely. But you know, some people

believe one, particularly and some another, I think it's a bit

of both sometimes But so what are you most curious about these

days?

learning, learning from others? I think,

really the key ingredient is, is to really foster your

relationships, your business relationships or taking

professional development courses, I think is when you

know is when you don't know. I'm not sad. That's why I'm a

student too. And I think they were really generally speaking

like your student. Yes. Learning, I'm in this incubator

program. And I don't pretend to know it all. Because I'm still

learning. I think this will be put on this thing. Oh, I know

everything. No, we don't. We're never. That's what I'm doing.

I'm always trying to build building blocks, how can I help

you collaborate? How can I be a better human? And I think how

you do all that is never stop growing, never stop learning and

building those relationships, but authentically, because

sometimes, I listen to my intuition. If I if I may say, I

feel it doesn't feel right. I remember journalists and members

for news not gonna tell her her name. She said, Christine, be

the greatest thing. I'm just paraphrasing. Yeah. Doesn't mean

to do it. I've always listened to that voice. And I'm always

correct. What, what is that? I don't want to do this great

interview with this celebrity, or this great interview with

this person? Or why do I want to not buy this? Like, whatever,

you know, and when I don't when I do, listen, I'm very happy.

Yeah, I, I'm very big on intuition as well. That's

why I don't like to have lots of notes. But I like to go with the

flow of the conversation, because I'm curious enough that

I think I can carry it. And that's what makes it I find more

interesting for me. So and it's, it's all about me. No, just

kidding. It's just so like, I am a bit of a what would you call

it a pop culture person like I, I am not a, I think when I was a

kid in England, I was I, my first part of my little

childhood was in England. And I remember at that time, there, we

knew somebody who was, I think he was I don't know whether he

was a PR person, or an agent for a bunch of television people.

But he used to, we used to get to meet all these people. And I

was forever getting autographs of people. Right? That was a big

thing back then. So even back then I was kind of into that

edgy entertainment field. So I have to just ask you, from a

strictly selfish point of view, who is the most interesting

celebrity that you have interviewed?

Goodness. I would say I mean, oh, my

goodness, are all great, Janice. Um, I would say what I felt was

David Clayton Thomas. Oh, really? He was so

for those who may not even know who he is, what

was the name of the band? Oh, I know the songs spinning wheel is

the one that comes to my mind.

And you know, you've got goodness. Me

remember.

Isn't that funny, but he was the lead singer,

right. Singer. He

was so humble. And so when he was,

forgive me, I don't know the name tears.

Oh, just a minute. David Clayton, Thomas.

Sweat, sweat and tears. Yes. Plus, I

knew there was blood and sweat and tears. I said, you

did? Yeah. Spinning Wheel was the big song

that I remember. But yeah, yeah. So he was just a nice person,

like he was, was and it was during

the pandemic. And and I interviewed

him and he, he was just so we had such a great conversation.

And he was I mean, there's others twos who are listening,

like naked and breast cancer survivor. So many Jessika you

know, it's just yeah, so back to that. I mean, genocide. I'm

sorry, I'm going on here. But I just felt, you know, it gave me

it was so humble. It just felt very cool.

So the last thing I want to ask you about is I

think I heard somewhere that you might be writing a book.

Well, it is coming along. I'm a co author

of the pursuit three six by by Shelley Lynn Hughes. I'm in that

book called okay. But yes, I like to write a memoir. I I've

been asked to do it and And so stay tuned for more. Okay.

Before but it's it's like I'm not an author and I really

respect authors when I say my co author has not even so. But I

want your book to Janet's if your

book too. I listened I've, I've got chapters

in two books. And that's it. I've never really wanted to

write a book. I always wanted to talk to people.

Yes.

You probably have the one that I'm in. That was

Deb drumlins book.

Oh, yes. Yeah, I mean, that one. Yeah.

There's gonna be in 262.

Yeah, I think I might be too. As a matter of

fact, I'm talking to her today. Yeah. Anyway. So this has been

delightful. And I know that you're still as passionate about

running as you were right. Do you still run? Oh,

yes. And I can't wait till after today, I'm

going to be out there running and does a bit of fog, but I'm

not gonna let that stop me or rain. But if I do I take my

workouts in, you know, inside lift. Yes. So

you're still a health, health and wellness

proponent? And how long do you think you can run though? Like,

really? I mean, I'm good. My knees are good.

My knees are good. But however, I am

because I'm older now. When I feel I tweet, like in my IT

band, yeah, um, they will slow it down, Janice, or I'll do a

walk. I'll do my stretching. And then I and if I feel it's coming

on, I'll see a physiotherapist right away. Or a doctor always

say, you know, you may be running marathons. I'm not

running marathons anymore. But I'm still active. I'm still

running. So I can do like, generally speaking like an hour

and a half. That's my limit. I'm not into marathoning anymore.

Because I'm in a different chapter of my life right now.

And in that chapter being the book.

Yeah. Well, there are a lot of people in this city

that have been

influential in terms of running, right, and you're one of them,

and I'm trying to remember the girl's name that used to coach

on the Sunrun pages. Lynn Lynn. Yeah. What was her maiden name?

Oh,

she was Lynn Williams.

Lynn Williams. Right. And then yeah, then she

was an Olympic athlete. Was she not? Joining us? Oh, yeah, sure.

Yeah. Charmaine crooks? Yeah. Yeah, I met her a long time to

go. And then of course, Dr.

Diane Clemente implement.

Yeah. Yeah, chat time. Yeah. They've worked on a

lot for that industry in Vancouver. And in Canada in

general, right. Yeah. Amazing. So. So this is fun. For me. It's

all about people and finding out more about people that I've met.

And I'm so glad that you were free to come on my show. And I

appreciate your time here. And I do encourage my audience to go

find your shows run with it, and the closing act, and they're all

on YouTube, right? And on the Telus novice network, and what

was the other one? Oh,

optic TV and Zona TV got its own TV. And

I have a website run with a.ca. Right? Google my name.

Overtime through they'll find you for sure. So

thank you again, Christine, for being here. And any last words

for my audience? Well, I wanted

to thank you so much for your time,

Janice. Such great questions, and it was such a wonderful time

chatting with you today. Well,

it's my delight. Thank you again, and thank you

to my audience for being here. And remember, to stay connected,

and be remembered