In this episode, I’m discussing what a marketing strategy plan is, why you need one, and how to create one. You normally see marketing strategies and marketing plans as two separate things. I’m combining them into one document to make it easier for you.
A marketing strategy is the overall approach to communicating with your audience and turning them into paying clients. A marketing plan is how you will put your marketing strategy into action. Your marketing plan contains action steps that help you achieve the goals of your marketing strategy.
I’m discussing what you need to know about your ideal client, your competition, your service, and your client’s motivation. I discuss how to promote your content and how to plan your ads. I also give an example of steps you can take to market a high-end course.
