The past week and a half I have consumed a lot of Gary Vee and other guru's content regarding personal branding and one of the messages seems to be to be omnipresent on every social media platform.

This is what I've had in mind as well but as every platform has its unique character, it's not something I feel like I should be doing right from the start due to time constraints. Or perhaps I simply haven't figured out yet how to leverage my content properly to make it suitable for every platform within the time I have.

For now the best course of action seems to be to focus on one or two platforms, understanding their characteristics and figuring out how to provide value on those platforms, and start adding more platforms one by one.

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