Host Anthony Desiato continues his journey to comic book stores around the country with a visit to Zapp! Comics in Wayne, NJ. Anthony engages owner Ben Lichtenstein about his business philosophy, and Ben serves up a comics retail masterclass on: the importance of product turnover and diversification, the art of the deal in buying and selling back issue, and common industry pitfalls. This episode is Part 1 of a two-episode visit to the Garden State.