Artwork for podcast Take-Away with Sam Oches
Is it time to rethink your digital marketing strategy?
2nd November 2023 • Take-Away with Sam Oches • Nation's Restaurant News
00:00:00 00:50:33

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In this episode of Take-Away with Sam Oches, Sam talks with Stephen Loftis and Christine Lorusso, the chief brand officer and senior director of digital marketing, respectively, of Firebirds Wood Fired Grill, a polished casual concept based in Charlotte, N.C., with 56 units across 20 states. Firebirds is in the midst of a major digital transformation as it looks to appeal to all generations and develop stronger customer loyalty, and Stephen and Christine joined the podcast to offer a peek behind the curtain of their budding digital marketing strategy and how it is helping them reach a broader consumer set.

In this conversation, you’ll find out why:

  • All of the senses are in play when developing a unique experience 
  • Your website is the entry point to your restaurant for many consumers and should effectively communicate your brand and experience
  • If you haven’t changed your website since the pandemic, you probably should build it again from scratch
  • First-party data is the most important goal with your digital marketing strategy
  • Your loyalty program should feature some more subtle perks along with deals
  • More upscale chains have to get creative in appealing to younger generations

Have feedback or ideas for Take-Away? Email Sam at





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