Today’s episode features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. The Emirates General Petroleum Corporation is otherwise known as EMARAT, and they operate as a leading fuel and convenience store retailer across Dubai and the Northern Emirates. Our guest is Ali Bin Zayed, the Senior Manager Corporate Loyalty for Emarat, who has led the development and launch of Emcan, and today he shares the insights behind its name, how it was developed and some of its impressive early results. He also shares some of the highly innovative channels that are being used to support the incredibly diverse population of people from around the world who call the UAE their home. Ali explains how they chose their loyalty platform provider, and some of the upcoming industry-leading technology that they are implementing in order to ensure their business continues to offer more ease, simplicity and delightful experiences for their customers. Listen to enjoy this conversation with Ali Bin Zayed, Senior Manager Corporate Loyalty for Emarat.

Show Notes:

1) The Emirates General Petroleum Corporation

2) Ali Bin Zayed⁠, the Senior Manager Corporate Loyalty for Emarat

3) Emcan