Why do some builders immediately trust certain sales reps while others never earn a second call?

If you're in building materials sales, it's becoming harder than ever to stand out by simply providing competitive pricing. Luxury custom builders are looking for partners who anticipate problems, simplify decisions, educate their teams, and make complex projects easier to execute. In this conversation, luxury home builder Erin Stetzer of Erin Stetzer Homes shares exactly what separates forgettable vendors from the sales professionals who become indispensable advisors.

After listening to this episode, you'll discover:

• How to earn long-term trust by solving problems before they become expensive mistakes.
• Practical ways AI can help salespeople create more value without losing the human connection builders expect.
• The daily habits that keep you top-of-mind with builders and transform one-time customers into lifelong relationships.

Press play to learn the simple mindset shifts and practical strategies that will help you become the first salesperson builders call when the stakes are highest.

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

Learn more about the OSR Academy

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.