Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow.

Joining Abby to talk about marketer’s development is James Delves, Head of PR & Engagement at Chartered Institute of Marketing.

In this episode, James shares the results from recent CIM studies – from CMOs, to marketers entering the industry – on how they feel about their roles, skills gaps, future trends and how the pandemic has changed people’s opinions of marketing.

Booking now open – The Whole Marketer training course, certified by CIM, is a holistic programme created by Abigail Dixon, that combines the latest technical marketing skills, soft and leaderships skills and the personal understanding to have a successful and fulfilling career in marketing and life as a whole.

For more details and how to book visit CIM

Host: linkedin.com/in/abigailcdixon/

Guest: James Delves | LinkedIn

Resources mentioned in this episode:

• BBC video: https://www.bbc.co.uk/bitesize/articles/zy4fsk7
• Impact of Marketing 3: https://my.cim.co.uk/media/73552/impact-of-marketing-3.pdf
• Digital Skills gap: https://www.cim.co.uk/newsroom/research-digital-skills-in-decline-during-pandemic/
• CMO50 report: https://my-local.cim.co.uk/media/73581/cmo50-report-2022.pdf
• CIM Newsroom (for access to all the latest CIM news and research): https://www.cim.co.uk/newsroom/

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk