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Why Beating the Market Is Hard and How Advisors Add Value
Episode • Bonus Episode • 26th May 2026 • Views from 6,230 • Ryan Nauman
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Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast with Mike Willis, CEO and co-founder of Cyber Hornet ETFs, discussing why consistently beating the market is difficult and how advisors can add value through asset allocation, discipline, and client coaching. Willis shares his background from wirehouses to launching an RIA and creating investment products to make his strategies accessible to smaller investors, including why he shifted to using the S&P 500 as a portfolio backbone after underperforming in 2013–2014. He explains Cyber Hornet’s 75/25 approach—75% S&P 500 with a 25% crypto “kicker” (Bitcoin, Ethereum, Solana, or XRP) rebalanced monthly—to buffer volatility while gaining crypto exposure, and discusses crypto “winter,” technical patterns, scarcity fundamentals, regulatory clarity, and the still-low adoption of crypto by financial advisors.

Zephyr can help financial advisors create modern diversified portfolios. Learn more here.

Learn more about Cyber Hornet ETFs here.

00:00 Podcast Kickoff

01:30 Meet Mike Willis

02:26 Advisor Value Beyond Alpha

03:55 Why Build a Fund Platform

05:33 From Active to Index Core

06:33 Adding a Crypto Kicker

08:51 The Index Ticker Story

14:09 Why Crypto Beats Options

15:26 Bitcoin Adoption Waves

18:38 Crypto Winter Explained

24:08 What Ends the Downturn

27:23 Advisor Adoption Outlook

29:32 Wrap Up and Resources

Connect with Ryan Nauman:

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Transcripts

Speaker:

Go!

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Ryan Nauman Market Strategist Zephyr:

Welcome everyone to Zephyr's Adjusted

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for Risk podcast from the shores of

Lake Tahoe I am Ryan Nauman the market

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strategist here at Zephyr Markets are

as e as efficient as ever which makes

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it hard to consistently beat the market

my next guest is an industry expert who

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has a very interesting investment thesis

in regards to beating the market which

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includes an asset class that can be

somewhat polarizing But first this episode

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is sponsored by the award-winning Zephyr

which helps investment professionals

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make more informed investment decisions

on behalf of their clients All right

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enough from me Let's go ahead and move

on to the star of the show I'd like to

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give a very warm welcome to Mike Willis

Mike is the CEO and co-founder of Cyber

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Hornet ETFs Mike thank you so much for

coming on the show It's an honor to

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have you I'm really excited about this

conversation and I think our audience is

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gonna learn a lot It's gonna be a good

one Where can you please tell us a little

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bit more about yourself in Cyber Hornet

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Mike Willis CEO & Co-Founder Cyber Hornet ETFs:

Sure.

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Thanks Ryan for letting me be here.

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I started out trading my way through

grad school, got my MBA in finance

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out at Cal Poly in California.

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Went to work initially for Smith Barney

Pain, Weber, UBS as a senior Vice

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President of investments at UBS before

I went independent, started my own RIA

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and then eventually my own Rick, which

is a registered investment company

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to enable mutual fund creation and.

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You know, along the way the goal

was always to beat the s and p 500.

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It was, you know, and, and

before that it was, you know, to

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find the holy grail of trading.

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I've been trading for 30 years and.

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I like to say I've been in Trad five

for 30 years in Defi for seven years.

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I became a Bitcoin seven years

ago, and I think it's a fun blend

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to have and, and that of course is

the the origin of the ETF company.

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But walking back a little bit, we.

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We set out to beat the market

and realized along the way that

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the market was already winning.

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And there are other ways that advisors

can create value for their, their

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clients that we think is even better

than just trading their portfolios.

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But the asset allocations obviously

play a big role in the performance.

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The quarterly reviews, the keeping

their, their clients on track with their.

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Their investment plans because

really that's, I think that's really

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the, the best thing you can do.

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Put the math in their favor with the, the

different asset allocations you're using,

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and then let compounding of interest and

just your, your discipline in keeping

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them focused on their, their investment

plan and not, not deviating from it,

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is I think how an advisor can bring

the most value to their, their clients.

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Ryan: Mike you're exactly correct We

focus here at Zephyr a lot about that

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Ryan Nauman Market Strategist Zephyr:

asset allocation and how important

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is studies show that 90 or 95 of the

variation in a portfolio's return

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depends on the asset allocation

right So it's very important

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Ryan: I love that you brought that

up Also let's go back to you your you

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and the creation of Cyber Hornet ETFs

What at what point when you had your

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own were you like All right let's

go ahead and I'm gonna create my own

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Rick now all right My own platform

for investment management and create

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Mike Willis: Yeah, that

was a fun evolution.

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What happened?

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I had my account minimum

was a million dollars.

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After I left the wirehouses, I only

took 37 clients with me so that you

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know, I could focus on them and.

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I, you know, I, I work in a, a white

collar world, but really live in a, in

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a blue collar world, my friends are blue

collar and they'd come up and say, Hey, I

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have 25,000, or I have $50,000 to invest.

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You know, what should I do?

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Can you help me?

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And it was kind of difficult, you know,

telling 'em they didn't meet my minimum

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and, and so I couldn't work with them.

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And so, as I.

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As I progressed, I realized it just

wasn't, my answers weren't setting

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well with me, and so I decided I really

wanted what I was doing to be available.

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The, the asset management I was doing

to be available to, you know, anyone

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on, on down to a thousand dollars.

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So.

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That was the, the origin of

going down the mutual fund path.

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And actually from a compliance

standpoint, there were some benefits

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because advisors know how much

compliance is now required to, to

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go from one mutual fund to the next.

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And there were some efficiencies for

being in a, in a, in a mutual fund.

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Where you could trade on the inside and,

and if you can get around the barriers

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of entry of prospectuses and SEC filings

and, you know, all the other things.

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It, it made it, it made, it made

it, we were able to offer our

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strategies to anyone, and that

was, that was initially the.

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The catalyst for going in that direction.

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But I can tell you that also in

2013, we, we were beating, we

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beat the s and p for seven years,

and then in 2013 we got buried.

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The s and p was up over 30%.

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We were up about half that for

our clients and really recognize

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that here, you know, we had.

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I'd invested, you know, thousands of

hours into our portfolios and here, you

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know, the cheap, one of the cheapest

products in the market beat us handily

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and then the next year as well.

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So we, we shifted at that point and

realized that we wanted to use the

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s and p 500 as the backbone and add

value to our clients in other areas,

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because that was where we could make

the most significant impact for them.

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And we went out, we found, we got the.

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Index ticker symbol, which

hadn't been picked up yet.

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We got the s and p 500 license so that we

could offer that to the public and then.

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The rest is kind of history.

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When crypto hit the market and we realized

that Wall Street was in transition to

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tokenization and, and decentralization and

blockchain and being a new asset class,

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we got excited about that and wanted

to incorporate that incorporated into

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the, you know, the champion of Tradify,

which we consider the s and p 500 index.

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We just felt like it needed a

crypto kicker to it to kind of

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bring it into the 21st century.

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And so we, we added that

25% kicker of crypto.

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But also on the flip side, we think

it's crazy to jump in a hundred

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percent into crypto because most people

can't handle that kind of volatility.

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Investors we found can handle about

30, down 30%, but, but south of that,

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they start really getting nervous and

burning up the advisor's phone calls.

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And, and down 50 it's, they're probably

out and down 60 might be a lawsuit.

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So we, we, we came up with the 75 25

blended strategy to give advisors a way

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to kind of buffer that volatility of the

new asset class and keep their, their

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clients in this crypto space for the

long term, which we think we're still

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early and there's a lot of upside left.

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Ryan: Yeah that's fantastic Mike And

we're gonna touch on a lot of that here

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shortly but you're exactly right Mark like

you said in 2013 for it's really hard to

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beat the markets whether especially now

with it being so highly concentrated if

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you're underweight those know for a while

to make seven names or mega tech or AI

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you're gonna underperform then you have

technology technologies making markets

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more efficient So it's really hard to

beat the market like you said even back

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then probably harder now So why do you

feel you just mentioned that one of

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your strategies was to add a kicker to

the S&P 500 being crypto being Bitcoin

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Why do you feel adding crypto to the

S&P 500 index gives investors the best

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opportunity to beat the market number

one And number two how surprised were you

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that the index ticker was still available

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Mike Willis: Yeah, I.

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I wanna hit that one first.

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So when I phoned, I phoned in and,

and asked the NASDAQ for INDE.

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And of course, all all

mutual funds end in X.

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And so I asked if it was

available and they said yes.

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And I said, okay, I'd like to reserve it.

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And I, I think I, I think I.

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I, I think I, I led on that it was, I

was amazed that it was still available

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and the person at the other end was

like, you know, what does it even mean?

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Why would this be important?

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And you know, we only have $10

trillion in the index fund space

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and spend the hottest, you know,

the fastest growing space on Wall

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Street for probably 25 years.

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So, of course it was exciting to be to

have that ticker symbol still there.

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And, you know, the, the, the

tradify companies of, you know,

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Vanguard wanted their tickets to

start with V and, and on and on.

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Infidelity F of course.

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So they kind of got caught up in

that, I think, and they didn't

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realize, you know, like an ETF.

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I think those companies realized early

on that ticker symbols were important,

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but from a mutual fund standpoint, I

think they just didn't think it was.

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And I think that's where the, the

opportunity was for us to jump on it.

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And at some point here.

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The rest of our products are ETFs,

but the one, our index s and p

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500 portfolio is a mutual fund.

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And when, at some point in the future

when there's five letter tickers

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available in the ETF space, we'll, we,

we might consider converting that at that

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point, but, so we were super excited.

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I remember telling my dad at

the time, I said, Hey, we just

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made a million dollars today.

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And he goes, what happened?

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Tell me what happened.

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Oh, no, he was in my car.

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I actually came outta, I

FedExed it to the nasdaq.

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Our payment for it.

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And I got back in the car and I go,

well, that FedEx worth a million dollars.

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And he goes, what was it?

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And so I told him, and so yeah, I think,

and, and to, to a vanguard, I mean,

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it's worth a hundred million dollars.

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I mean, just think if they slapped

that ticker on their total stock

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market index fund that has $1.7

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trillion in its V-F-I-A-I-X or some,

some ticker, nobody's gonna remember.

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They put I-N-D-E-X on that and they

start, they, they brand it as, you know,

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index, having being a household name,

you know, you're now available in one,

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easy to remember, ticker introducing

index, your favorite index fund in one.

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Easy to remember particular.

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So I, I mean, I, to us we're

small, so it's not, of course

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not worth that much yet.

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But I can tell you this,

when advisors find out.

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That we have the index ticker symbol.

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They always go crazy.

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And we have, you know, index hats that

we give out to, to certain advisors

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and, and they just, they love 'em.

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So,

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Ryan: I

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Mike Willis: what was

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the, the the second question, or it

was, your first question was what?

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Ryan: No and that's perfect Mike because

I have a lot of guests on ETF providers

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on that are And they talk about how

hard it is to create a ticker And they

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realize like how important it is So it

just when I heard that's a ticker for

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your mutual fund it's that's fantastic

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Mike Willis: so important.

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It's, I mean, I've been a collector

all my life of art and different

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things, and so ticker symbols

are kind of just right up there.

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You know, if you go out to Dubai

and, and Bahrain they, ticker symbols

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are really important out there.

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In fact, like licenses on.

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Cars the one, one sold for, you

know, millions of dollars just

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because they, they really value the,

you know, the license plate and,

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and, and essentially what's on it.

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And of course, it's like ai.com

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just sold for $70 million.

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There's.

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There's literally tickers going, I call

them tickers, but they're just, you

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know, letters on license plates selling

for millions of dollars in Dubai, and

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I see it no different on Wall Street.

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You know, sticky tickers make

a difference in marketing.

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And one of the things we were able to get

with our 75 25 platform, we got triple B.

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For Bitcoin, triple E for Ethereum,

triple S for Solana and Triple X for XRP.

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So it's really easy to remember.

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And and they're all 75 25,

so they're built on a 75%

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foundation in the s and p 500.

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And then we have that crypto component

at 25% that we rebalance monthly.

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Ryan: Yeah Awesome Mike We should

probably I should probably should get

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us back on track talking about your the

strategy and beating the market but I

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love just these stories about creating

a company the tickers and what goes into

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it It's a lot of fun So going back to the

first question you just mentioned that

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at first it was very hard to beat the

market 2013 2014 you struggled beating

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the market harder now maybe than ever

to beat the market You realize that

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adding crypto and in your case 25 to

the S&P 500 gives you that kicker that

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extra juice to potentially beating the

market So why do you feel adding crypto

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to the S&P 500 500 gives investors that

best opportunity to beat the market

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versus maybe using options to produce

income or other vehicles why crypto

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Mike Willis: Yeah, I think there's a

lot of different ways you can a lot of

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different strategies you can implement

that are creative and and smart In our

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world, what we're looking at here is.

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We don't like to use leverage.

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We like to just own the position outright.

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So that, that eliminates

derivatives from our pool.

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So we're looking at, okay, what,

what, what's the grand champion of all

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indexes on, on the trad five world?

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Well, we think that's the s and p 500.

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Then from a crypto standpoint.

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There's, there's hundreds of thousands of

tokens actually out there on the market,

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so we only start paying attention to them

when the public has, when the investors

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have pushed them up into the top 10.

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And that's when we start to pay attention

to the crypto positions that we think.

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Our shareholders should

also pay attention to.

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And right at the top, of course, the grand

champion in the digital space is Bitcoin.

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And then you have Ethereum, Solana,

XRP, sers, and there's some others.

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So what we, we think blockchain

is here to stay, and we think that

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was proven over what we think.

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We call the the three waves of Bitcoin,

and the first wave into Bitcoin was

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that unregulated wave that was paved

by the pioneers and early adopters.

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And they went out and kicked, scratched,

and fought their way into the most

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crazy different, you know, digital

wallets with public and private keys

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on unregulated exchanges opening these

accounts, having nobody to call if they

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accidentally send it to the wrong place.

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But these were the pioneers

that that got Bitcoin early on.

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And then your second about a trillion

dollars came in over a 15 year period.

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Then two years ago, the SEC.

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Made Bitcoin legal in a

regulated exchange in your, your

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brokerage account through ETFs.

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And so that we, we call that the

second wave of, of into Bitcoin.

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And that, you know, set all records

with, with new asset classes for ETFs.

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And then the third wave is what

we're in now, and we think that's

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the, the institutional wave.

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And specifically to this call, the,

the 300,000 plus financial advisors

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who are gatekeepers to $30 trillion

in assets really haven't started.

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Recommending crypto yet.

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So when people say we miss Bitcoin,

we're late, we, we disagree,

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we think we're still early.

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Most advisors have no idea what the

difference between Bitcoin, Ethereum,

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Solana, XRPR, and those are the top

four cryptocurrencies on the market.

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So, you know, we're not late,

you know, we're way early here.

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And so our goal is to, we don't think

advisors need to become experts in crypto

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to incorporate it in their portfolios.

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The, the statistics are showing

20 to 30% of their clients

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are buying crypto around them.

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So this gives them a way to satisfy

that crypto demand, keep the assets

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in-house, and protect your, your

fiduciary risk by buffering it

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with a 75% s and p 500 foundation.

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Ryan: Yeah Mike that's fantastic A couple

of things that I was late to get into

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crypto I did I had a bunch of guests on

talking about Bitcoin really for the first

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few years I didn't really understand it

I'm not gonna invest in something I didn't

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understand Then I kept doing more research

It was like the impacts at Bitcoin and

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I specifically just used Bitcoin has on

the efficient frontier on the efficient

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frontier every one of those portfolios

100 portfolios had some slice of Bitcoin

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in it whether it's the most conservative

to the most aggressive it just opened my

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eyes yeah there's more benefits to it than

just price appreciation When you put it

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into a client portfolio or an investment

portfolio diversification increases that

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diversification which is so important

too going back to asset allocation that

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we talked about earlier So there's that

part And then now let's talk a little bit

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about the performance my crypto winners

upon us Bitcoin's down what as we're

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talking now 13 this year down nearly

40 from its high What's been the cause

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of this crypto winter and this pullback

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Mike Willis: Yeah, I would go, the

first thing I would say is this.

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I started tracking Bitcoin was at a buck.

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I had three screens up.

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I've always been at stock traders,

so it, I was curious about this new

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cryptocurrency and so I watched it.

283

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I, I watched it go from

one to a hundred back down.

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I watched it go up to 300 and back

down up to a thousand and back down.

285

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And when it finally hit about 7,000,

I decided to do some my due diligence

286

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on it, because up until then, when my

clients ask about it, I said, well.

287

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If a coder can create it, then

another coder can counterfeit it.

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So I'm just not interested.

289

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And that kept me away.

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But once I did the deep dive and I had

committed a hundred hours to that deep

291

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dive, and I was only, I probably 15 hours

in, and I, I, I was just, I couldn't

292

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believe, I didn't look at it sooner.

293

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Because once you understand the

cryptography and some of the

294

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core principles of it, it, it's

mind blowing and you'll see why.

295

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Why crypto heads get so excited about

it and why, you know, it even gets

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religious to a lot of those guys.

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But I will say this, the new the new

wave of people coming into Bitcoin

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really don't understand the, the

original core principles of it.

299

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The scarce digital asset.

300

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It's a, it's a bear asset.

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You can own no trusted third parties.

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It's peer to peer.

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I can, I can actually send you a thousand

dollars without it touching a bank.

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So.

305

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And there's many more of

these, these principles.

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You know, it's, it's the monetary

policy is regulated by code, not

307

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by people, you know, changing their

minds or the fed, which we have

308

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no idea who they actually are.

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And so there's, there's great reasons

to own crypto in your portfolio.

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I think however, the

newbies coming in are.

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They don't understand the core

principles, but they understand it

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more as a new technology and they're

treating it like a tech stock.

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So it does trade the, the new the

new volume coming into Bitcoin

314

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over the last several years.

315

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Very different from the first wave

of Bitcoin in terms of behavior

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and reasons for coming in.

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With that said, I'll,

I'll tell you a story.

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We were hiring people recently.

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One of the people we hired bought

Bitcoin actually at a penny, and

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they sold it at a dollar because they

thought the US government would shut

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it down when it got to a dollar 'cause

it would compete with the US dollar.

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So obviously that didn't happen.

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We have another person in the

office, our CTO bought it at a buck.

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Sold it at a hundred dollars.

325

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'cause that was a nice, you know,

they went, that's pretty good.

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That's a good return.

327

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So I think when Bitcoin hit a

hundred thousand dollars here.

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I think that's another

one of those numbers.

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And when it didn't hold, I mean it went

up to 1 26 and then it came back down and

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I think people got scared when it, and

when it breached under a hundred thousand

331

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and they were like, you know what?

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We've had a nice little run here.

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It looks like you know, this might be it.

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And so they sold out of it, but what's

also happening at the same time here.

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The technicals I think,

are important to bring up.

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And if you look at the crypto winter of

2022, and I was gonna pull up a chart for

337

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you, but we just didn't we just didn't

get it together for you in time, but.

338

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The, the head and shoulders pattern is

almost identical to the crypto winter that

339

00:22:01,406 --> 00:22:04,116

we had a couple years ago, four years ago.

340

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And so we're tracking it almost verbatim.

341

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And so from a technical standpoint,

we could churn for a while here.

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But what's coming when I

say for a while, you know.

343

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Three to nine months.

344

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But it is a sharper version of 2022.

345

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So it's very possible we're gonna get

a V recovery since it's been more of a

346

00:22:22,941 --> 00:22:25,801

V-shape and not a U-shape crypto winter.

347

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So we'll just have to wait and see.

348

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But I will say this, so technically

we could go down, breach the

349

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$50,000 level, even though we're

up about 30% off the bottom here.

350

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The recent bottom, the.

351

00:22:39,166 --> 00:22:45,076

The possibility of going back, taking

out the 50,000 stops and then, and

352

00:22:45,076 --> 00:22:48,676

then resuming the rally is very

possible from a technical standpoint.

353

00:22:49,006 --> 00:22:53,416

Fundamentally speaking though,

this, there's only 21 million coins.

354

00:22:53,446 --> 00:22:55,456

We've already mined 20 million of 'em.

355

00:22:55,456 --> 00:22:59,446

That threshold was hit about a month

ago, so there's like a million coins left

356

00:22:59,866 --> 00:23:04,146

and at some point when the music stops,

we all know how musical chairs works.

357

00:23:04,731 --> 00:23:07,001

And there's only so many chairs.

358

00:23:07,421 --> 00:23:12,551

So that's why investors who really

understand crypto and realize,

359

00:23:12,551 --> 00:23:16,421

look, this is not only a scarce,

this is, this is digital gold.

360

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It's a scarce digital asset.

361

00:23:18,461 --> 00:23:21,551

It, you can trans, I mean,

I've carried gold and silver.

362

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I've been a gold bug and a silver bug.

363

00:23:23,171 --> 00:23:25,751

And I can tell you it's difficult

to move around the world.

364

00:23:26,351 --> 00:23:29,891

And it's much easier to move a

Bitcoin than it is a bar of gold.

365

00:23:30,011 --> 00:23:31,241

I can tell you that much.

366

00:23:32,688 --> 00:23:38,098

Ryan: Yeah The the carry cost is a

lot cheaper for Bitcoin right so it's

367

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interesting that you brought up more

of the technical point of it cyclo like

368

00:23:42,388 --> 00:23:47,638

you said broke 100,000 120 and a very

good point that you made that maybe

369

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people are like All right let's take

some profits off the table and who knows

370

00:23:52,108 --> 00:23:56,878

what's next great point Mike So what

will take it to end do you think You

371

00:23:56,878 --> 00:24:03,238

said maybe it could breach 50 would that

be a point on the technical side or is

372

00:24:03,238 --> 00:24:08,476

there something more fundamental that

you think could end this crypto winner

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Mike Willis: Well, I think just

in the last month you've seen

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a lot of AI hacks in crypto.

375

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And so I think that stalled things

with Bitcoin jumped off the,

376

00:24:17,206 --> 00:24:19,246

the, the, the recent bottom here.

377

00:24:19,706 --> 00:24:23,936

It looks like it's off and running and it

very well could be 'cause the fundamentals

378

00:24:23,966 --> 00:24:27,656

are only getting stronger and stronger

when you have a scarce digital asset

379

00:24:27,656 --> 00:24:29,846

where you can't print more of them.

380

00:24:30,476 --> 00:24:34,916

You know, there's a reason, one of the

big reasons that, that Bitcoiners came

381

00:24:34,916 --> 00:24:37,106

about is they felt like the US dollar.

382

00:24:37,616 --> 00:24:42,476

Was because there is no limit to

how many dollars can be produced and

383

00:24:42,476 --> 00:24:44,066

they're no longer backed by gold.

384

00:24:44,726 --> 00:24:50,966

What we saw happen during COVID with

$10 trillion being printed, you know,

385

00:24:50,966 --> 00:24:53,216

burgers went from eight bucks to 20 bucks.

386

00:24:53,276 --> 00:24:58,016

And that's a problem because if you

saved, saved up your whole life and

387

00:24:58,016 --> 00:24:59,666

you had a million dollars in the bank.

388

00:25:00,266 --> 00:25:05,756

It's now 75, you know,

$750,000, you lost 25% minimum.

389

00:25:06,206 --> 00:25:10,226

And some people would say you lost a

lot more than that in purchasing power.

390

00:25:10,526 --> 00:25:15,506

So, Bitcoiners, the, the

neat thing about Bitcoin is.

391

00:25:16,211 --> 00:25:21,431

At the minimum, it's a competition to the,

the monopoly on money the, the governments

392

00:25:21,431 --> 00:25:24,081

have had for at least recent memory.

393

00:25:24,471 --> 00:25:29,931

And so at a minimum, it should help

create a more efficient and competitive

394

00:25:29,931 --> 00:25:36,991

monetary system at a maximum if all

fiat currencies throughout history

395

00:25:37,021 --> 00:25:38,701

have always, once they've gone off.

396

00:25:39,061 --> 00:25:41,281

The gold standard or

whatever was backing them.

397

00:25:41,431 --> 00:25:42,931

They've all gone to zero at some point.

398

00:25:43,261 --> 00:25:46,771

So we all talk about the great

reset, what does that look like?

399

00:25:47,061 --> 00:25:50,961

And so Bitcoin is a hedge against the

financial, current financial system

400

00:25:50,961 --> 00:25:55,531

failing, even though now it trades

like a, a tech stock at some point.

401

00:25:55,921 --> 00:26:01,051

When the core principles are understood

by the masses, it will bifurcate and

402

00:26:01,051 --> 00:26:05,721

it will not trade in, in correlation

with the stock markets, in my opinion.

403

00:26:05,871 --> 00:26:10,251

But the reason it is now is you just have

such a huge wave of people that own it.

404

00:26:10,911 --> 00:26:14,061

For other reasons, you know, not,

not for the original core reasons.

405

00:26:14,241 --> 00:26:15,951

So what would cause it to rebound?

406

00:26:16,371 --> 00:26:19,911

I think clarity in the,

the regulatory environment.

407

00:26:20,031 --> 00:26:23,721

You know, there's some, there's some

bills on Capitol Hill that could bring

408

00:26:23,721 --> 00:26:27,371

clarity that would allow institutions.

409

00:26:27,791 --> 00:26:32,831

And compliance, the compliance within

these institutions to allow people

410

00:26:32,901 --> 00:26:37,401

within the organization to, to bring

it into certain portfolios that

411

00:26:37,401 --> 00:26:38,931

right now it can't be allowed in.

412

00:26:39,411 --> 00:26:42,621

And that's happening on a, a

weekly, monthly basis every month.

413

00:26:43,331 --> 00:26:47,111

There's somebody, some new announcement

about a new bank or a new brokerage

414

00:26:47,111 --> 00:26:51,461

house that is allowing their, their

brokers or clients to own crypto.

415

00:26:51,731 --> 00:26:54,071

So the fundamentals keep getting better.

416

00:26:54,161 --> 00:26:56,621

The technicals are what they are.

417

00:26:56,621 --> 00:27:01,061

You know, this is part of a new

technology Every four years, crypto goes

418

00:27:01,061 --> 00:27:05,841

through these at least up until now,

these massive crypto, crypto winters.

419

00:27:06,171 --> 00:27:11,311

But when you go back over the last,

you know, two since inception.

420

00:27:11,506 --> 00:27:15,766

And certainly the last 10 years

crypto at least Bitcoin's been

421

00:27:15,766 --> 00:27:19,936

the, the best performing asset

class, I think across all markets.

422

00:27:21,628 --> 00:27:21,898

Ryan: Yeah

423

00:27:22,366 --> 00:27:23,686

Mike Willis: Yeah, very

good stuff there, Mike.

424

00:27:23,776 --> 00:27:28,186

So you mentioned earlier

about the adoption.

425

00:27:28,976 --> 00:27:29,126

And,

426

00:27:29,126 --> 00:27:29,486

you know

427

00:27:29,546 --> 00:27:34,736

retail, investor institutions,

retail financial advisors, investors.

428

00:27:35,396 --> 00:27:40,826

Do you feel that financial advisors in the

retail investor space has fully adopted

429

00:27:40,826 --> 00:27:43,646

or accepted crypto as an asset class?

430

00:27:43,796 --> 00:27:44,996

Came an asset class

431

00:27:45,098 --> 00:27:46,148

Over a year ago.

432

00:27:46,268 --> 00:27:48,608

Do you think they fully

accepting crypto yet or no?

433

00:27:49,658 --> 00:27:51,188

Retail, yes.

434

00:27:52,163 --> 00:27:54,293

Advisors, definitely not.

435

00:27:54,293 --> 00:27:59,573

We're finding maybe 5% of advisors are

incorporating into their portfolio so far.

436

00:27:59,573 --> 00:28:01,583

So 95% are not.

437

00:28:02,273 --> 00:28:06,523

And that's exciting to us because,

you know, advisors are gatekeepers

438

00:28:06,523 --> 00:28:08,053

to 30 trillion in assets.

439

00:28:08,053 --> 00:28:12,283

So that's gonna unlock at

some point because, you know.

440

00:28:12,838 --> 00:28:18,558

BlackRock was against Bitcoin for,

you know, over 10 years before and,

441

00:28:18,558 --> 00:28:22,818

and, and adamantly and so were some

of the other large institutions.

442

00:28:22,998 --> 00:28:24,378

I think Goldman Sachs.

443

00:28:24,783 --> 00:28:28,293

You know, called it Tulip Mania, you

know, and now they just announced a

444

00:28:28,293 --> 00:28:31,983

month ago that they're, they're coming

out with their own Bitcoin, ETF.

445

00:28:32,283 --> 00:28:36,903

So we're going through that, that

normal cycle that new technologies go

446

00:28:36,903 --> 00:28:41,403

through, where you throw mud at them

to begin with, or fud or say, you know,

447

00:28:41,403 --> 00:28:44,733

if you remember what the internet,

oh, that's just for pornography

448

00:28:44,733 --> 00:28:45,903

and you know, all this other stuff.

449

00:28:45,903 --> 00:28:48,843

And then we found out there

was a lot, a lot of cool things

450

00:28:48,843 --> 00:28:49,923

you could do with the internet.

451

00:28:49,923 --> 00:28:51,633

And it wasn't just criminal activities.

452

00:28:51,813 --> 00:28:53,043

Same thing with, with.

453

00:28:53,328 --> 00:28:57,378

Cryptocurrencies that, you know, initially

they just said it's criminal activities,

454

00:28:57,798 --> 00:29:01,608

but turns out there's a lot of cool

things you can do with cryptocurrency

455

00:29:01,608 --> 00:29:04,138

that goes way beyond some of that stuff.

456

00:29:04,258 --> 00:29:07,198

And now that the institutions are

adopting it, the advisors have

457

00:29:07,198 --> 00:29:11,008

to look at it and they all, they

will in our opinion, because when

458

00:29:11,008 --> 00:29:15,148

BlackRock says it's an asset class,

fidelity says it's an AC asset class.

459

00:29:15,148 --> 00:29:16,678

Goldman says it's an asset class.

460

00:29:16,678 --> 00:29:20,128

Morgan Stanley just announced they're

coming out with their own Bitcoin, ETF.

461

00:29:20,638 --> 00:29:21,358

These are.

462

00:29:21,553 --> 00:29:22,483

This is it.

463

00:29:22,483 --> 00:29:28,723

It will, it will permeate into the advisor

space and that $30 trillion will unlock.

464

00:29:28,723 --> 00:29:30,853

And that's another reason

we think we're still early.

465

00:29:32,490 --> 00:29:37,680

Ryan: Awesome Mike Fantastic Thank you

so much for coming on It's an honor to

466

00:29:37,680 --> 00:29:42,600

have you on really fun conversation I

learned a lot a lot of stuff to unpack

467

00:29:42,600 --> 00:29:46,670

here I'm probably gonna go back and watch

this a couple different times to fully

468

00:29:46,670 --> 00:29:51,500

get it all So thank you so much Mike

for coming on the show and sharing such

469

00:29:51,500 --> 00:29:57,509

great insight Where can our audience get

more information about CyberHornet ETFs

470

00:29:58,003 --> 00:29:59,713

Mike Willis: Cyber Hornet etfs.com

471

00:29:59,713 --> 00:30:00,613

is our website.

472

00:30:00,613 --> 00:30:01,003

Ryan: Awesome

473

00:30:01,006 --> 00:30:02,246

Mike Willis: Mike, thank you so much.

474

00:30:02,263 --> 00:30:05,443

Ryan: much I'll include those

links in the show notes as well

475

00:30:05,621 --> 00:30:06,761

Mike Willis: So everyone can,

476

00:30:06,913 --> 00:30:07,153

Ryan: get

477

00:30:07,211 --> 00:30:08,081

Mike Willis: access to those.

478

00:30:08,083 --> 00:30:08,953

Ryan: resources

479

00:30:09,521 --> 00:30:10,256

Mike Willis: Thank you everyone.

480

00:30:10,393 --> 00:30:14,743

Ryan: listening to this episode of

Zephyr's Adjusted for Risk Podcast You

481

00:30:14,743 --> 00:30:19,423

can watch all of our other podcasts

on the Zephyr YouTube channel as well

482

00:30:19,423 --> 00:30:24,223

as on Spotify and wherever else you

get your podcasts Thank you very much

483

00:30:24,223 --> 00:30:25,693

and have a great rest of your week

484

00:30:25,986 --> 00:30:26,556

Mike Willis: Thank you, Ryan.

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