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The Apple Cart: S3, E3: The Power of Great Ideas for Business Growth
Episode 33rd July 2025 • The Apple Cart • Gudrun Lauret
00:00:00 00:41:54

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Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.

Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.

She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.

Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.

Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.

Timestamps      

  • 01:16 – 05:52: How Jodie started The Business Allotment
  • 06:35 - 07:08: Why the shed is a place for people to belong   
  • 07:24 - 11:27: How Jodie got into the business of ideas      
  • 12:43 - 14:33: How Jodie describes what she does      
  • 15:03 - 16:21: What Jodie would do if she wasn’t running her business      
  • 16:41 -19:18: The benefits of business networking  
  • 19:34 - 25:20: Being an author and public speaker     
  • 25:42– 31:38: Why you should do things differently in business   
  • 32:23 - 37:01: How to be more creative in business

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