In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.

Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping into the national leadership role for a cutting-edge AI-powered business education platform. Along the way, he’s learned how to scale without burning out, how to lead with service (and snacks), and why creating systems is the fastest way to get your time back.

From pre-selling before launching, to using AI to automate blog posts and SOPs, Dean unpacks the mindset, strategy and practical tools that help small business owners break free from the grind and focus on what really matters. If you’re tired of being stuck in the day-to-day, wondering how to scale sustainably or curious about using AI without losing your personal touch – this episode is a must-listen.

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