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435. Unpacking the Decline in Organic Reach
Episode 43525th May 2024 • Informed: the podcast for LinkedIn® users • John Espirian
00:00:00 01:01:45

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Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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