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Is adidas Winning The World Cup Battle?
Episode 1611th May 2026 • Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear • Sneaker History - Retrospect Podcasts
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In this episode of the Sneaker History Podcast, Robbie, Rohit, and Mike discuss various sneaker releases, including a special Mother's Day collaboration from adidas. They share their personal sneaker highlights and upcoming purchases, while also touching on the charitable efforts behind certain sneaker collaborations. The conversation shifts to the rising star Anthony Edwards and his impact on the basketball scene, followed by a review of an exciting new adidas ad for the World Cup, showcasing a blend of sports and celebrity culture. In this engaging conversation, the hosts delve into the dynamics of branding in soccer, particularly focusing on the rivalry between adidas and Nike as they prepare for the World Cup. They explore the cultural significance of the players featured in adidas' latest ad, the timeless style of the brand, and the importance of storytelling in marketing. The discussion also touches on the aesthetics of soccer jerseys and how brands represent their identities through design. Ultimately, the conversation highlights the evolving landscape of sports marketing and the need for brands to connect with their audiences on a deeper level.

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



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