What do music, freelancing, and digital marketing have in common? For Matt Diamante, they were all stepping stones in his journey to launching HeyTony, a thriving marketing agency.

In this episode of Direct Or Detour, Matt shares how he went from playing in a band to studying advertising, landing (and quitting) multiple jobs, launching a website with investors, burning through his savings on a two-month adventure, and ultimately building a successful business on his own terms.

His path wasn’t linear, but every step led him closer to finding what truly worked for him. Tune in for a raw, unfiltered conversation about career pivots, taking risks, and betting on yourself.

🔗 Connect with Matt:

🌐 Website: heytony.ca

📱 Instagram: @heytony.agency

🔗 LinkedIn: HeyTony

🚀 Interested in being a guest? Connect on PodMatch:

👉 https://www.podmatch.com/hostdetailpreview/directordetour

🔖 #DirectOrDetour #Entrepreneurship #Marketing #CareerJourney #Podcast