While the primary goal of your podcast is to provide value for your listeners, you’re also doing it to benefit yourself or your business. Each episode needs a call-to-action (CTA) that will help you achieve a practical goal for your podcast or your business.

There are so many CTAs you can choose from. And what you choose will depend on your specific goals and what’s going on in your business at that time.

While you do not want to overwhelm your listeners with too many CTAs, you can use a bigger CTA in the form of an ad that promotes your business and an easier CTA at the end that promotes your podcast.

Listen in as I explain and share some examples!

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