In this episode Ray breaks down the grind-heavy business models often advocated for coaches and consultants. The common advice of working 60-80 hours a week to scale to 10K, 20K, or 30K a month can leave you burnt out and missing opportunities for true leverage. Ray argues that this treadmill approach overlooks essential elements like content creation and systems. By offering his own success stories and those of his clients, Ray shows you can hit those revenue targets without sacrificing your life. Dive in to find out how content and smart systems can help you work smarter, not harder.