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Direct Primary Care, the Viable Health Care Alternative with Heather Gessling
Episode 3024th February 2025 • Redeeming Business Today • David Schmidt
00:00:00 00:26:18

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If you are dissatisfied with the traditional approach to healthcare and are looking for a viable replacement, you’re in luck.


Today we are talking with Heather Gessling who is the owner of one of the biggest Direct Primary Care offices in the US.


What is Direct Primary Care you ask? Good question. Listen and learn. It is a refreshing alternative to today’s escalating health prices and spiraling service.


Direct Primary Care physicians operate from a different perspective. A perspective that gives you more time and a personalized health care plan that addresses root causes not just symptoms.


Heather’s story is also an inspiration as she followed what she believed what was right, lost her job, and has seen God direct, lead, and bless her with the business she has today.


In this inspiring episode, we sit down with Heather Gessling, a healthcare professional who turned a career setback into an opportunity to revolutionize the way she serves patients. 


Heather shares her journey of resilience and how the Direct Primary Care model has allowed her to deliver personalized, accessible, and affordable care to her patients, without the red tape of traditional healthcare systems. 


She explains why she believes Direct Primary Care is the future of healthcare and how this model benefits both patients and physicians alike.


Redeem Your Business Today by the Following:


How can we honor God in our business?

We can honor Him by following Him as our guiding light when the path before us seems dark and unknown.


One challenge from today:

If you are dissatisfied with your current health options, go to www.dpcfrontier.com to find a Direct Primary Care provider near you.


More from this episode:

  • Prioritizing Personalized Care: Doctors to spend more time with patients, creating a deeper understanding of their needs
  • Simplify Healthcare Access: Patients have direct access to their doctors without the interference of insurance companies
  • Lower Costs: By cutting out middlemen, DPC reduces healthcare expenses, making care more affordable
  • Foster Trust And Transparency: Patients know exactly what they're paying for and can build genuine relationships with their providers
  • Focus On Prevention: As physicians spend more time and attention for each patient, they are able to take a proactive approach to health and focusing on long-term wellness


More About Heather Gessling

Healing United PMA

Home | Gessling Family Wellness

Direct Primary Care Frontier – Find a Direct Primary Care provider near you



More About David Schmidt

Subscribe to Redeeming Business Today Podcast Newsletter

Website redeemingbusinesstoday.com

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Mentioned in this episode:

Bayou Refuge - Christian Mystery by Dr. Joshua Powell

If you are looking for a Christian novel to make you think about how your conversations impact those around you check out Joshua's book Bayou Refuge today.

Pick up the Bayou Refuge

Step Up Referrals

Ever wished you had all your business information in one place? With Step Up Referrals, you can! It’s the ultimate digital referral card that makes sharing your business and showcasing who you’re connected with easier than ever. Step Up Referrals helps you stand out from the crowd, build relationships, and grow your network. Follow the link below and get started today.

Step Up Referrals

Transcripts

David:

[0:00] Today's my pleasure to have with me Heather Gessling, who is a general practitioner,

David:

she started her residency in:

David:

[0:31] Heather, welcome to Redeeming Business Today. Glad to have you.

Heather:

[0:34] Thanks. Glad to be on, David.

David:

[0:37] Yeah. So Heather, what is one way you believe we can honor God in our business that other people may not know about?

Heather:

[0:44] Yeah. Well, so as a business owner, you're constantly having that sort of, you know, struggle between that desire to make money versus just a need to make money and support your business. But then also you have, as a person of faith, a Christian, you have a mission, right? So you're constantly balancing all of those aspects. You know, the aspect of serving people at the same time as growing a business, running a business in the black, doing a service to your community and your own employees and supporting yourself and your family. And so I think that the, the guiding light that I have is that I constantly feel like I'm going to follow my heart, follow my gut, follow my intuition, do what's best for me and the patient. And at the same time, trust in God that he's going to bless the business because I make decisions in my business that are, I feel like are incredibly gracious. Um, as far as my pricing or, you know, the profit margin, because my goal is to heal people and serve people.

Heather:

[2:09] And I feel like I've been blessed in that with being able to have good revenue and good capital to be able to grow the business at the same time is doing exactly what my mission is, which is to take care of patients. I don't know if that answers it. I feel like it's always just a balance.

David:

[2:30] It is. It is. I've been learning from Luke chapter 12, 13 and following about the man who asked Jesus to say, hey, can you talk to my brother and tell him to divide the inheritance with me. And Jesus said, who made me a judge and to divide between you and take heed for a man's life does not possess, does not possess. A man's life does not consist of the things which he possesses. And then he talked about the rich man and all the things that he had, and he tore down his barns to build bigger barns, and he's just going to take it easy for a while. And he said, you fool, this night your life is required of you. Then who are these things going to be whom you are prepared for? And he said, so is a man who lays up treasure for himself and is not rich towards God. And that's the balance there. It's like you can lay up treasures for yourself, but you got to be rich towards God as well.

David:

[3:29] You can't just be selfish and take it all for yourself.

Heather:

[3:32] That makes me think of the shift I've had in my attitude about retirement since starting my own business. When I was, excuse me, when I was an employed physician before I was let go, which is because of the vaccine mandate, which is the best thing that's truly ever happened to me in my life or my career, I would say. I mean, I have children, so I don't know if I can say that. And I'm married. But as far as the blessings and benefit of being forced into developing my own business, I would say it has been amazing. But when I was an employee, I was thinking all the time, how fast can I get out of this because it was so stressful. It was so, you know, it was just, it wasn't something that I felt like my body and mind could handle for forever. I was, it was a, I was a very, very busy physician. And I was thinking, how much can I save? How much can I put it towards retirement? When can I quit doing this job?

Heather:

[4:37] And, but now, now that I'm doing things where I'm not pushed to see 40 patients a day. I'm getting to express to my patients, my love and care in a completely different atmosphere and setting. I could work till 85 now. I mean, I seriously can just never stop. I own the business. I can see, you know, as little, as many as I want. I can, you know, delegate. And so I don't care about saving up like I used to. I mean, of course I'm still going to make good decisions and try and be faithful with my finances. But that desire to just save up money and no longer work is completely different, which I think is in line with what you're saying, because if you're just going to store up money and then retire, have you pulled yourself out of a mission? Have you pulled yourself out of being able to be used by God? Because now you're just upset on going and spending half a year on the beach. I mean, that doesn't seem like it's, that doesn't seem like a good use of time.

David:

[5:53] Yeah, that's another discussion. But yeah, I agree. And it's interesting that I've interviewed other people who are in their 70s, and they're like, a lot of people think I should be done by now. And I'm just keep going because I enjoy it. So that resonates with what you're saying today, too.

David:

] Very good. So:

Heather:

feeling, you know, summer of:

David:

[7:02] Yeah, it was more of,

Heather:

[7:03] Well, this has happened for a reason. So that means God's going to take care of me. And, you know, I had made fairly good financial decisions. And so we weren't completely like destitute as far as money. We had savings. And so it was like, OK, well, there's a reason why I had to sit. We saved up money. There's a reason for me losing my job. So, Lord, you just paved the way. And he could not have been more clear. Like he helped me find the amazing, perfect location. And my landlord was even, you know, sort of missionally aligned with what I wanted to do. And then he just opened up other doors for another location. And now I just bought a third building in another location. So I have three locations in Missouri now. And the business has been, it's been growing. I probably have one of the largest direct primary care businesses as a single provider in the United States. And we've never once advertised. And it's always just come organically. And I think it happens because my energy and my heart is in what I do. And so it just draws people in. And the word of mouth is great.

David:

[8:17] Very good. So, you keep talking about the direct primary care model. Can you explain to my audience what is that and how is that different from regular healthcare?

Heather:

[8:28] Yeah. So, direct primary care, I think, is really one of the waves of the future because patients have realized that mainstream medicine doesn't seem to be what it used to. You know, You're just in and out. You may get seven minutes with your physician or sometimes even less. You just, you know, it's writing a prescription and moving on. And that's in the insurance world. Direct primary care is more of a membership model. It's not the same as concierge or boutique where it's a high dollar yearly fee, but the physician still takes insurance. That's not what it is. This is a monthly membership, a low cost. adults are only 65 a month. And that allows them to have access to me essentially all the time. They can see me in person, telehealth, phone visit, and anything that they need my clinic or nurse to do, they always have access to us.

Heather:

[9:26] Low cost family plans, it's only 140 for two adults and as many children as, you know, you have. And so they can get quick access. the visits are longer because I'm not having to see a quota in order to be in the black. And they get to sit and talk and we get to talk about ways to get off medicine instead of putting them on a medicine. You know, when you're in the insurance world and you're having to move through so many patients, the quickest thing to do is going to be to write a prescription. It's not going to be talking about, well, let's get to the bottom of this. Let's figure out why you're having acid reflux, it's, it's, it's never going to be the most time doing that is not going to be the most efficient use of time.

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