I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do think is useful to watch.

Rather than trying to make predictions, I’m a big fan of looking at significant trends — at watching what’s happening now, and looking for what’s likely to keep happening for a while.

In this 15-minute episode, I talk about:

• What works (and I think will keep working) to help content stand out from the mountain of crap
• Ways to navigate an increasingly fractured culture, and how even a giant brand decides to “take sides”
• The foundations that need to be in place before you start amplifying your message with technology

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• My Copyblogger post on “content shock”
• My Copyblogger post on How to Improve Your Confidence, with thoughts on surviving 2018
• Another Copyblogger post, this one on How to Think Like an Artist to improve your content (and your marketing)
• Brian Clark on speaking directly to your “who,” and being willing to polarize with values
• Coke’s “Pool Boy” ad … showing even a mega brand willing to “take sides” in the culture wars
• Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments