What happens when a jewelry artist builds a career around handmade work — and then watches technology completely reshape how small businesses operate?
In this episode of Bling Talks, Anthony Haddad sits down with Randi Chervitz, founder of Uncommon Threads, to talk about creativity, craftsmanship, entrepreneurship, technology, and the future of handmade jewelry.
Randi has been working in jewelry since 1991. Her path began with art, fashion, fiber techniques, and metalsmithing before evolving into a distinctive approach that combines techniques traditionally associated with crochet and fiber arts with metal.
Over the years, she built her business through art fairs, trade shows, wholesale relationships, custom work, galleries, online marketing, and direct customer relationships.
Randi also shares how the business side of being an artist has changed — from the early days before social media and modern online tools to today’s world of AI, automation, digital marketing, and endless business services competing for a small business owner’s attention.
One of the most interesting parts of the conversation is Randi’s approach to AI.
She uses AI to research ideas, explore marketing strategies, and ask better questions — but she does not want it replacing her voice, creativity, or decision-making.
For Randi, authenticity matters.
And as AI-generated content becomes more common, she believes handmade objects, human creativity, and the work of the hand may become even more meaningful.
In this episode:
• How Randi found her way into jewelry and metalsmithing
• Turning fiber and crochet techniques into metal jewelry
• Building a creative business starting in 1991
• Selling through art fairs, trade shows, galleries, and boutiques
• Why customers often buy the story behind handmade work
• How the jewelry business has changed with technology
• The realities of running a small creative business
• Why small business owners need to be careful about outsourcing
• How Randi uses AI for research and marketing ideas
• Why she avoids AI-generated content that feels generic
• The importance of authenticity in creative businesses
• Why handmade jewelry still matters in an AI-driven world
• The future of human craftsmanship and creativity
ABOUT RANDI CHERVITZ
Randi Chervitz is the founder and CEO of Uncommon Threads and a jewelry artist with decades of experience in metalsmithing and handmade jewelry.
Her work combines fiber-inspired techniques with metal to create distinctive pieces rooted in craftsmanship, experimentation, and individual expression.
Connect with Randi:
Website:
https://www.uncommonthreadsstudio.com/
Instagram:
https://www.instagram.com/randi_chervitz/
Facebook:
https://www.facebook.com/UncommonThreadsJewelry/
LinkedIn:
https://www.linkedin.com/in/randi-chervitz/
ABOUT THE HOST
Anthony Haddad is the host of Bling Talks and founder of JewelryBox.ai. He interviews jewelry leaders, entrepreneurs, innovators, and business builders to uncover the strategies, challenges, and stories shaping the future of jewelry and modern business.
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