Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits

In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys.

00:00 Introduction and Personal Story

01:40 The Problem with Manual Audits

04:51 The RISE Method Framework

06:27 Automating the Research Phase

07:35 Building Flow Lab

09:06 Flow Lab in Action

13:36 Lessons Learned and Advice

15:25 Conclusion and Launch Announcement

Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months.

Follow us on Instagram @fierceifeid.agency