EVM059 Listening to Your Audience to Supercharge YouTube Growth with Justin Brown

In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact.

Primal Video, composed of Justin and Mike Brown, has grown their YouTube subscribers to over 150,000. He has also been working with entrepreneurs to create marketing videos and it is from here that Primal Video was born. The business’ mission is to help entrepreneurs produce their own video content effectively with the tools they have at their disposal.

In this episode

Justin’s story of how they started on YouTube and the content they release on their channel
The growth they’ve had on their channel
How they identify which content to make and release
Where they got their drive to create content for their audience
How YouTube works and the importance of keywords, titles, descriptions and branding on videos
Creating YouTube content that people are searching for
YouTube Algorithms
How consistency helps you create a successful channel
Strategy and planning behind your content
Monetization of videos on YouTube and the importance of having other options for monetization outside the platform
Building an email list from YouTube
Session Time metric on YouTube and how it helps your channel and content
What leads to the growth of subscribers on the platform
Analyzing stats, updating and optimizing links on on videos using Tube Buddy or VidIQ extension on chrome
Importance of the Community aspect on your YouTube channel
The goals of Primal Video
How to use YouTube effectively for your business and concrete examples to learn from
Sneak Peek on Episode 60