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Introduction:

• Hosts introduce Laura Wright, founder of Epic Sales
• Discuss the importance of sales for businesses

Changing Perceptions of Sales:

• Sales can be positive and authentic with a mindset of care and support
• Shift from transactional to transformational sales, building relationships with clients

Understanding Your Sales Style:

• Overcoming sales-related challenges by understanding personal history and money story
• Align sales approach with core values and beliefs

The Five Steps to Yes:

1. Connect: Build rapport and find common ground with clients
2. Listen and Learn: Understand client's struggles and validate their experiences
3. Vision: Focus on the client's desired outcome and create excitement about possibilities
4. Invitation: Offer options for working together and empower clients to choose
5. Close: Ask how clients want to get started, navigate objections with a partnership mindset

Overcoming Objections:

• Guidance on handling objections and resistance during sales conversations
• Become a partner with clients, and help address concerns related to money, time, etc.

Conclusion:

• Hosts thank Laura for sharing expertise on sales
• Emphasize the importance of mastering sales for business success
• Laura offers a free PDF guide on overcoming objections and implementing the five steps to yes in sales, accessible at her official website

Links and Resources:

• EPIC At Sales
• You can also check Laura Wright on LinkedIn