Spotlight Guest

I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos.

This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.

Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

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Key moments:

17 min - Does your brand keep viewers engaged in video content?

19 min - Top 5 brand assets for video

30 min - What mistakes do most people make with brand on video?

34 min - Vidchops, from startup to thriving business

47 min - Using AI in YouTube video - Jump cutting and more

Connect with Augie

Augie Johnstone - LinkedIn

VidChops

Augie Johnstone - YouTube

Boldest Brand

Nike

Mentioned in this episode:

Descript

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.