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Neurodiversity as a marketing superpower
5th December 2023 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:21:26

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🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics Manager at Mars, sheds light on the transformative impact neurodiverse individuals can have on your team when their preferences are understood and embraced.

Tune in to learn:

🧚‍♀️ Why ADHD is a marketing superpower and how to leverage its strengths

🌻 The crucial role of psychological safety for fostering thriving neurodiverse professionals

📈 Gain a top data-driven marketing tip on industry shifts and staying ahead of the curve

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at