There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”

‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to maximize ROI and re-energize your content marketing.

Find out:

• All about the ‘Who not How’ concept
• How it applies to content repurposing
• Why teamwork makes the dream work

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Content 10x Newsletter: https://www.content10x.com/newsletter/
• Episode 171 – 7 Reasons Why You Should Create Episodic Content: https://www.content10x.com/171
• ‘Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork’: https://whonothow.com/#BuyBook
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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