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Content Repurposing: Who Not How
Episode 25415th September 2022 • The Content 10x Podcast • Amy Woods
00:00:00 00:12:59

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There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”

‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to maximize ROI and re-energize your content marketing.

Find out:

  • All about the ‘Who not How’ concept
  • How it applies to content repurposing
  • Why teamwork makes the dream work

Important links & mentions:

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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