“The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing,” explains Morgan Wider, wardrobe stylist, speaker, podcast host, and author of the best-selling book, The Worthy Wardrobe: Your Guide to Style, Shopping & Soul. Growing up as the only Black girl in her class, as well as being taller and having a deeper voice, led Morgan to use clothing as a way to hide herself. She didn’t want to stand out and worried that if she dressed too feminine people might not take her seriously as a smart woman. Today, Morgan shares tips for creating confident wardrobes that help women feel worthy of being seen.

What you wear is just as important as what you do, especially as an entrepreneur where you are your brand. Every piece of clothing in your wardrobe should make you feel good about yourself. Making an effort to style yourself each day is a way of honoring your body. To get started, decide what your signature look is going to be. Maybe you always wear red or you have a really fun hair color, but make sure you pick something and stay consistent. Investing a few staple pieces that reflect that signature look will help people recognize your brand. 

If your clothes do not make you feel confident, they are not the clothes for you. Rid yourself of anything in your wardrobe that is no longer serving you and replace it with clothing that makes you feel good about yourself. When you put effort into your appearance, you will feel more confident and that will be reflected in how you show up in the world.

Quotes

• “The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing.” (5:26-5:38 | Morgan)
• “We've been taught that what we do is more important, but who we are, and how we honor ourselves, and how we dress is just as important.” (6:26-6:33 | Morgan)
• “It's about making the effort to show up on brand and feel good.” (15:39-15:43 | Morgan)
• “You can't afford to walk into your closet each morning and not feel good about yourself.” (20:30-20:34 | Morgan) 
• “I just want every woman to know she's worthy of being seen.” (31:44-31:47 | Morgan) 

Links

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LinkedIn: https://www.linkedin.com/in/morganwider/

Website: https://morganwider.com/

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