TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators?
In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.
Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!
Tune in to find out:
How audience’s offline behavior affects content consumption
Why B2B marketers can no longer ignore TikTok
What a decrease in weekly podcast listening really means for podcasters
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Important Links & Mentions
The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/