In this episode of Ask Canada Immigration Lawyer, Evelyn Ackah speaks with Steve Fretzin, President and Founder of Fretzin, Inc. and host of the Be That Lawyer podcast, about business development for lawyers and why relationship-building remains at the heart of sustainable professional growth. Drawing on more than 20 years of coaching experience, Steve shares how he helps lawyers move away from outdated, sales-driven tactics and adopt a more authentic, consultative approach to networking, client development and long-term practice growth.

The conversation explores why many lawyers struggle with sales and business development, despite the fact that building a book of business is essential for long-term career security and independence. Steve explains his “sales-free selling” philosophy, which reframes business development as problem-solving rather than pitching. He discusses the importance of asking better questions, listening actively, following up consistently and creating genuine relationships that lead to trust, loyalty and referrals over time. He also shares practical insight on client retention, effective networking, time management, delegation and how lawyers can use systems and automation to stay focused on high-value work.

Whether you are a solo practitioner, a lawyer in a large firm, or a business owner looking to strengthen client relationships and grow strategically, this episode offers practical guidance on developing business in a way that feels natural, ethical and effective. It is a thoughtful discussion on how professionals can protect their future, adapt to change and build a practice rooted in trust, value and consistency.