Episode Summary

In this episode, Josh Latimer breaks down the most misunderstood and underutilized growth lever in business: referrals. As part of the FRAP framework (Frequency, Referrals, Average Ticket, Pricing), Josh explains how private equity firms unlock massive profit by engineering referral systems instead of “hoping” customers send people their way.

This is not about casually asking for referrals. This episode reveals how business owners are quietly leaving six figures on the table—and how to fix it using proven, repeatable referral strategies that work in any local or service-based business.