Ben Kandora of Ben Kandora Design points out that your logo is the face of your company and first impressions do count. A professional logo makes your business look established and trustworthy. Ben observes that most small and mid-market sized companies create a logo that resonates with the business owner. But, as he points out, your logo isn't for you, it's the tool that connects your business to your target market. Ben also clears up the confusion that your logo is not your brand but rather it is the first impression of your brand. He concludes that a well designed logo helps you get excited about your brand and helps you build awareness in your marketplace. Listen to the end for the details on how to claim a very nice gift that Ben is offering our listeners.

Show highlights

02:18 Logos aren't just for big companies

03:19 First impressions count

04:46 Your logo is a key element of your company's overall visual design

05:27 You logo is not your brand

09:07 The benefits from having a professional logo that represents your brand

11:15 How to get your logo inline with your brand and visual identity

14:15 Learn about Ben. Email Ben at ben@benkandoradesign.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.