Hector interviews Brandon McKee, the CEO of WinBig Media. Brandon shares his journey from the fitness industry to the world of marketing, where he has helped numerous clients achieve success. He emphasizes the importance of utilizing data to understand customers and create effective marketing strategies. Brandon also discusses the key steps in WinBig Media's undefeated marketing system and highlights examples of how data-driven insights have led to impactful changes for businesses.

Chapters:

• 00:00:00 - Preparing for Change: Navigating Services in Uncertain Times
• 00:04:45 - Respect and Transparency: Keys to Effective Business Leadership
• 00:07:47 - Efficiency, Creativity, and Testing: The Secrets of Successful Campaigns
• 00:09:51 - Leveraging Customer Insights: A Dog Ownership Case Study
• 00:12:25 - Ownership of Success: Taking Charge of Your Business Journey
• 00:14:19 - Expanding Partnerships for Increased Revenue in Sports and Entertainment
• 00:16:16 - The Undefeated Marketing System: Steps for Maximizing ROI
• 00:18:20 - Colors and Fonts Impact: Testing Ad Performance Strategies
• 00:20:08 - Embracing Change and AI: Preparing for a Dynamic Marketing Landscape

Links And Resources:

• Win Big Media
• Brandon McKee on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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