Does your pet business website have a blog section?
Have you thought about writing one but never quite got round to it?
Or maybe you’ve started one and life has got in the way.
You’ve heard about the benefits when it comes to SEO and people being about to discover your products and services.
If this is sounding familiar and you’re thinking about getting started the podcast this week is all about blogging.
It’s a recording from a workshop I did at the Pet Industry Federation Virtual Pet Index event on Sunday June 14th.
All the recordings of the webinars from Virtual Pet Index are available until July 14th.
If you’d like access, you can set up an account here: https://vpetindex.vfairs.com/en/login
Here are the key timings and topics covered in this episode:
2.12 - My background and why I started blogging
4.41 - What is blogging
5.30 - Why start a pet business blog
6.30 - Standing out in a crowded market
7.12 - Showing how you solve your clients' problems in your blog
8.30 - Why blogging is great because it's free!
8.45 - Showing off your products on your blog
9.12 - How blogging can help you get to the top of Google
9.20 - Matching the needs of searchers with websites that meet those needs
10.50 - What do you want to be known for?
11.45 - Getting started with your pet business blog
12.13 - Add the blog to your site
12.40 - How often are you going to post
13.01 - How being accountable can help
13.20 - Ideas for your first five blog posts
16.50 - Essentials for each post like headlines, images, sub headings, call to action, meta description.
20.23 - Promoting your blog post
22.01 - Remember everyone starts at zero
23.01 - Your reasons for blogging and how they can keep you consistent
23.30 - Jude Davidson from Park Life Honiton
24.20 - Alex Graves from Rove Pet Services in Essex
25.00 - Lottie Clements from the Cosy Canine Company
27.04 - Recommended reading
28 - The Kick Start Your Pet Business Blog online programme
Links mentioned in this episode:
If you'd like to check out the pet businesses I mentioned, here are their websites.
Jude Davidson - Park Life Honiton.
Read her blogs here: www.parklifehoniton.com/
Alex Graves - Rove Pet Services.
Learn more: www.rovepets.com
Lottie Clements - Cosy Canine Company.
Read her blog: www.thecosycaninecompany.co.uk/
Kick Start Your Pet Business Blog programme
Easy to follow blog post template.
Five ideas for product and service businesses.
How to explainer videos.
How to repurpose a blog post in 20 ways!
A 30 minute one to one call.
This course is usually £127 but use PIF30 at checkout and it’s just £97.
Sign up: Kick Start Pet Business Blog
Natasha Courtenay Smith - The Million Dollar Blog on Amazon* (Affiliate Link)
Tim Kitchen-Cameron - How to get to the top of Google on Amazon* (Affiliate Link)