Andy Murray is joined by Ted Wright who currently serves as CEO of Fizz, a global leader in Word of Mouth Marketing. Ted is recognized as a top thought leader in the space and has won numerous public speaking awards for his talks on Word of Mouth Marketing.

In their conversation, the two explore the power of WOMM, key differences between an advocate and an influencer, misconceptions around measurement, and much more.

Topics and Questions:

01:14 Guest Introduction

03:32 When did you first see success with Word of Mouth Marketing?

07:00 Re-igniting the Pabst Blue Ribbon brand

14:40 The connection between advocacy and culture

17:22 Misconceptions around brand advocacy 

25:12 How advocates differ from influencers

28:35 Taking on attribution in WOMM

35:46 Ratings and reviews

40:06 How you can learn more about WOMM