It’s crucial to remember that your audience is made up of real people, with real concerns and interests. They want to feel heard and understood, and they want to know that you care about more than just making a sale.

That’s where the "know, like, and trust" factor comes in. If your audience feels like they know you and your brand, they’re more likely to feel a connection with you. If they like you, they’re more likely to want to engage with you and support your business. And if they trust you, they’re more likely to become loyal customers and recommend you to others.

So, the next time you’re crafting a message, ask yourself: does this speak to my audience about something that matters to them? Am I showing them that I know, like, and trust them as well? By putting your audience first, you’ll be well on your way to building a strong and lasting relationship with them.


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