Shownotes
Jen interviews Natasha Wells, founder of brand consultancy Brand Angel in Auckland, New Zealand. They discuss the importance of branding for all businesses and balancing personal and business brands. Natasha shares her journey in design and how she recognised the need to help businesses connect branding and goals. Jean and Natasha also discuss strategic partnerships and how collaborating with complementary skills can boost business growth.
Episode Highlights:
- Branding is crucial for connecting with customers and differentiating your business
- Map your customer journey to understand their needs and lead the narrative
- Invite customer feedback to build trust and move them to advocacy
- Consider strategic partnerships to fill gaps in supporting your customers
- Collaborate with experts to boost your skills and business growth
About Natasha Wells
With a background in Graphic Design and Communication and infinity with empowering others, my journey into branding was inevitable. With over two decades building brands for clients globally, I bring creativity and expertise to my work as a Brand Angel for growth-focused service businesses. My role is to help build capability and align the brand with business goals, values, and purpose. I draw on my experience as an Agency Director to bridge the gap between marketing and sales functions to ensure businesses in competitive markets establish a strong brand position and powerful connections.
Connect with us
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LinkedIn: https://www.linkedin.com/company/femalefusionnetwork
Website: https://www.femalefusionnetwork.com/
