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Season 10 | Ep 111 | Confidence and Value – Your Agency's Best Sales Tactic
Episode 11110th November 2023 • Agency Blueprint • Robert Patin
00:00:00 00:23:48

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Do you believe in yourself enough to make a sale? Selling is a skill that gets better with time, and we all start at an awkward place. More than anything, making a sale requires confidence and an understanding of the value you’re delivering.  

In this episode of The Agency Blueprint, we discuss the power of confidence and value as the best sales tactics. We share our initial experiences with sales and how we developed the confidence to be the great salespeople we are today.  

Don’t miss the episode to learn more about the anatomy of a sale and the power of authenticity in mastering the sales skill.  

Key Questions:   

  • [00:45] What is your experience with sales as a creative with zero confidence? 
  • [08:24] What does it take for a sale to go from the initial interest to a yes?  

What You’ll Discover: 

  • [01:23] We share our initial experiences with sales and how we developed the confidence to become better salespeople.  
  • [04:55] The importance of realizing that sales is not about you but the value you’re offering.  
  • [08:24] The importance of trust, respect, need, and risk vs. value assessment for a sale to go from initial interest to a yes.  
  • [09:48] How to boost your confidence in sales and its impact on you and your prospect.  
  • [13:20] How to recognize your prospect’s need in order to remove the pressure of needing to convince anything.  
  • [16:03 How speaking with confidence allows you to speak from experience of the value you’re providing.  
  • [17:15] Understand that sales is just the first step, plus how to build long-term relationships afterward.  
  • [18:39] The power of authenticity that allows you to take on sales without needing to hire right away.





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