If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do.

In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience your practice. You'll learn what branding really means for therapists, how to bring clarity to the vibe you're putting out there, and how even subtle choices (like your tone or visual consistency) can make or break a potential client’s trust.

Whether your brand is DIY, outdated, or just due for a refresh, this conversation will help you finally align how you show up with the value of the work you provide.

Here’s what you’ll learn in this episode:

1️⃣ Why branding is really about trust and emotional connection—not just color palettes or fonts

2️⃣ The subtle but essential distinction between your personal brand and your practice brand

3️⃣ Four common branding mistakes therapists make (and how to avoid them) so your marketing actually connects and converts

Resources & Links Mentioned:

• DIY Brand Kit: walkerstrategyco.com/dbk
• The Walker Strategy Co website: walkerstrategyco.com

Past Episodes to Check Out:

• Episode 9: This Summer Audit Will Change Your Fall (Summer Slump #1)
• Episode 10: Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)
• Episode 11: Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self‑doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right‑fit, full‑fee clients and grow a practice you feel proud of.

Welcome back to Marketing Therapy

and to our final episode in our

2

Slaying the Summer Slump series.

3

It's been a lot of fun this month

of June looking at ways to make

4

the most of this summer season.

5

If you've been with me the last

few weeks, you've hopefully already

6

made some really powerful moves.

7

You've looked at where your

marketing might be getting stuck.

8

In episode nine, we did that

self-audit to really point out

9

where your areas of opportunity are.

10

Then hopefully you did some reconnection

to your authentic clinician self In

11

episode 10 and last week we talked about

networking and how you can be using

12

not just this season, but any season,

quite frankly, to be growing connections

13

with people in a really effective

and also authentic non slimy way.

14

And today we're bringing it all

together with something that's often

15

overlooked, but absolutely shapes

how you show up and who you attract,

16

and that thing is your brand.

17

Now, I know branding can feel like

one of those of buzzwords that gets

18

thrown around a lot, and it might

immediately conjure up images of logos

19

or Canva templates or color palettes.

20

Or maybe you hear that word and you

think, Hmm, that's for influencers

21

or product companies, not for

solo practitioner therapists.

22

But here's the truth.

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In this market, if you want

to charge premium fees, you

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brand needs to feel premium.

25

And I don't mean expensive

or fancy or over-designed.

26

I mean intentional, aligned, consistent.

27

You need a brand that is ultimately

reflective of the caliber of

28

work you do and the types of

clients you want to be attracting.

29

Because branding isn't just about

aesthetics, although that is a huge piece.

30

It's about ultimately the emotional

experience someone has when

31

they encounter your practice.

32

It's the tone of your

Psychology Today profile.

33

It's the vibe your website gives off.

34

It is the impression your Instagram

leaves, even if all they ever

35

do is glance at at once, all

of these things send a signal.

36

All of these things tell a potential

client something about who you

37

are, how you work, and whether

they feel safe, investing their

38

time, energy, and money with you.

39

So in this episode, we're gonna dig

into what branding actually means for

40

therapists, the subtle difference to

keep in mind between your personal

41

brand and your practice brand.

42

A few of the common branding mistakes

that I see, and then of course, how

43

to actually start building a brand

that's going to help you stand out and

44

ultimately get paid for the absolutely

incredible work that you're already doing.

45

And of course, as with all of

these summer Slump series episodes.

46

We have a simple and creative challenge

for you to end today's episode.

47

Alright, so let's start

with the big question.

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What is a brand?

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We gotta make sure we're clear on

that because if your only exposure

50

to branding has been in the context

of logos or fonts or tinkering

51

around in Canva, you're not wrong.

52

Those are all part of it, but you're

working with a pretty limited definition.

53

Here's how I think about it.

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Your brand is at the end of the

day, the experience someone has

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when they interact with you.

56

Full stop.

57

That's it.

58

Lemme say that again.

59

Your brand is the experience someone

has when they interact with you.

60

So that includes visual elements, of

course, but it's so much bigger than

61

just how your website or logo looks.

62

It's the tone of your writing.

63

The energy of your headshot, the way

your marketing makes someone feel,

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the emotional vibe that someone

picks up when they land on your

65

homepage or read your site today.

66

Profile your brand is how

someone experiences you before

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they've ever spoken to you.

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And that's huge because especially

for private pay clients, that first

69

impression carries a lot of weight.

70

Think about it from your

client's perspective.

71

They're browsing through profiles.

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Scroll, scroll, scroll,

clicking through websites.

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Maybe they're comparing a handful

of therapists who all say they

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specialize in anxiety or trauma, or

relationships, whatever it might be.

75

How do they choose?

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How does your client choose?

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They choose the one that feels right,

the one who makes them think, oh, I feel

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seen, or I'd feel safe here, or, wow,

this person seems like they really get it.

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That feeling, that spark of trust or

that kind of curiosity or connection

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that they have is a branding moment.

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And here's the thing that might surprise

you and I might get some pushback on, but

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you already have a brand, even if you've

never consciously thought about it, even

83

if your visuals are scattered or DIY.

84

Or you've never gone through some

brand values exercise, you already

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have a brand, because people already

have some kind of experience when

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they interact with your practice.

87

That experience might be calm and grounded

and inviting, or it might be kind of

88

hard to tell if they're trustworthy or

a little bit scattered and inconsistent.

89

Whatever it is, it's happening.

90

The cool thing about the fact that it's

happening is that you have a choice.

91

You can let your brand exist passively

shaped by default or guesswork on

92

behalf of your client, or you can

start shaping that brand on purpose

93

and not in a fake or performative way.

94

I wanna be clear about that, not by

pretending to be something you're

95

not putting lipstick on a pig kind

of situation, but instead by being

96

intentional, by deciding how you

want those people to feel when

97

they interact with your practice.

98

By ultimately aligning how you

show up in your marketing with how

99

you actually want to be perceived.

100

Because ultimately, branding isn't about

decoration, although design is part of it.

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It's about trust, it's about consistency.

102

It's about giving people a clear

sense of who you are and what it would

103

actually feel like to work with you.

104

Fortunately, that doesn't

require being a designer.

105

You don't need to run out right now

and drop $5,000 on a branding package.

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It just starts with

getting clearer about this.

107

What do you want people to feel

when they land on your website?

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What impression do you want to

leave behind after someone reads

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your profile or watches a video

of you talking about your work?

110

If you don't know that yet, that's

okay, and that's ultimately what

111

we're hoping to explore here today.

112

But the thing is, once you do know this.

113

Everything else can become easier.

114

Not just the colors you choose, but the

words you write, the images you pick.

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Each of these things become extensions

of a deeper understanding of your brand.

116

And when that happens, when those pieces

align, become not just recognizable,

117

but memorable and if there's anything

we are seeing the need for in this

118

market, it is being memorable.

119

So now we know what a brand is.

120

It's that experience people have

when they interact with you.

121

Let's zoom in a little bit further

because when I talk about branding

122

with many clinicians, they have

sort of this push and pull between

123

the idea of their personal brand

and also their practice brand.

124

And this is gonna look

a little bit different.

125

Depending on whether or not you

are a solo or a group practice.

126

So let's look at this a little

bit more to make sure we're

127

operating from a good place.

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Your personal brand is you, period.

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It's your voice, your personal values,

the way you show up in the therapy room.

130

It's your perspective as a clinician,

how you think, how you relate to

131

people, the experience you create, how

you guide your clients through change.

132

That's you.

133

So your personal brand is gonna

come through in everything.

134

If you are a solo practitioner, most

likely, not just the way that you write,

135

but also your body language in a video

or a photo, it's usually more intuitive.

136

When done well, it feels

like, oh, that's totally Anna.

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That's totally Sam, or

that's totally sandy.

138

You know when you can see

something that just feels like that

139

person, that's a personal brand.

140

Your practice brand.

141

On the other hand, that's the public

facing identity of your business.

142

So that's gonna include your name and

your visuals, your website copy your Psych

143

today, profile anything that represents

your practice to the outside world.

144

So if you're a solo practitioner,

these two things, your personal

145

brand and your practice brand

are almost entirely intertwined.

146

That is perfectly fine.

147

That works.

148

Because when you are your business,

it's gonna make sense that your

149

brand would reflect your personality

and your voice and your energy.

150

But if you are someone who is thinking

about hiring or building a group

151

practice, or maybe you're just wanting

a little bit more boundary between

152

you as a person and your business.

153

Then your practice brand needs to become

a little bit more defined and a little

154

bit separate from your personal brand.

155

The way I think about this is an

author who has a really successful

156

business but decides to write

a book about their own life.

157

That author, if you imagine going

to that author's Instagram, they're

158

probably gonna have a pretty

particular look and feel about them.

159

Maybe they have a podcast or they have

kind of this personal brand that's

160

related to them and then their business.

161

Is likely in some ways similar in

branding and feels consistent and

162

cohesive with that personal brand,

but it's distinct and it's different.

163

That's the way I sort of imagine

the difference between personal

164

brands and practice brands.

165

Like I said, if you're a solo practice,

these things are almost entirely

166

overlapping, and that's perfectly fine.

167

If you're sitting here right now

attempting to brand a group practice,

168

then you want to think a little

bit more about that practice brand.

169

It is that shift from branding yourself,

marketing yourself to branding a team.

170

So then you need to begin

thinking about how the business

171

shows up as its own identity.

172

One that's absolutely informed by

you, but not fully centered on you.

173

Now, I wanna be super clear here.

174

I don't hope to add to the confusion.

175

This is not about

choosing one or the other.

176

This isn't am I building a personal

brand or a practice brand because.

177

No matter what you're doing, solo or

group, you are ultimately supporting both.

178

You're always doing a little

bit of both, and they're

179

definitely not separate entities.

180

They're different facets of the

same presence in your marketing.

181

So you can absolutely build a personal

brand that supports a strong practice

182

brand, and you can also create a practice

brand that feels deeply aligned with

183

your individual values, whether or not

you are the only clinician on the team.

184

So it's not that one is better.

185

They're both just tools and things, ways

that you can think about how you are

186

putting yourself out into the world.

187

So as you listen to the rest of this

episode, I want you to just keep both of

188

these in mind, that your personal brand is

the essence of how you show up as you, and

189

then your practice brand is the expression

of that essence through your business.

190

So again, they're not different.

191

They're not separate, but

they're different facets.

192

Now that we're clear on that, I

want to dive in a bit deeper to

193

why this matters, not just in

theory, but actually in practice.

194

What we're seeing right now, how

does this actually relate to your

195

day-to-day effort to fill your

caseload with RightFit client?

196

When you are trying to grow a private

pay practice, especially at a premium

197

fee, your brand is one of the most

important tools that you have, and I

198

just don't see enough therapists thinking

about it this way because here's what's

199

happening, whether you realize it or

like it or not, potential clients are

200

landing on your website, your site today,

profile your Instagram, wherever you

201

are on the internet, and within seconds.

202

They are making snap decisions

even in less than a second.

203

Studies show us people are making

judgements in less than one second, not

204

about whether you're a good therapist, not

about whether you're ethical or skilled.

205

They're making decisions about whether you

feel trustworthy, whether you seem like

206

someone they'd be willing to invest in.

207

So if we're being honest, they're

making decisions about whether your

208

practice looks like it matches.

209

Your fee.

210

This is what we call brand perception,

and here's what I want you to know.

211

This is not shallow and

it's not manipulative.

212

Branding yourself well is not

about tricking anyone into thinking

213

you're more qualified than you are.

214

Of course not of what this is about.

215

It's about removing friction.

216

She charges two 50.

217

She feels like she should charge two 50.

218

She charges 300.

219

She doesn't feel like

she should charge 300.

220

It's about aligning how you show up

with the value of what you're offering,

221

because no matter what you charge,

no matter how you brand yourself, the

222

work doesn't change, but the way that

your client perceives it does, because

223

you can be an amazing therapist.

224

Trained, experienced, effective, and still

not get inquiries if your brand feels

225

outdated or inconsistent, disorganized,

or just off to your ideal clients.

226

It's sort of like if you were

to wear sweatpants to a job

227

interview that isn't on Zoom.

228

Of course you can wear sweatpants all you

want to a Zoom interview, but it's like

229

wearing sweatpants to a job interview for

a role that you are 100% qualified for.

230

Are you still capable and qualified?

231

Yeah.

232

But does your presentation signal that

you're not ready to be taken seriously?

233

Yeah.

234

So are you wearing sweatpants to

your job interview with your clients?

235

Because clients, especially full fee,

private pay ones are looking for signals

236

of professionalism, and your brand is

sending some type of signal all the time.

237

It's the tone of your copy, the quality

of your headshot, the clarity of your

238

niche, the design of your homepage,

the consistency across platforms.

239

It's all working together to answer one

big question that your client is asking

240

in their mind, is this someone I can

trust with my time, my money, and maybe

241

the parts of me I don't usually share.

242

This is why branding is so

much more than decoration.

243

Like I said earlier, branding is about

conversion because if you're doing it

244

right, your website isn't just a digital

resume of everything that you can do.

245

Your Psych Today profile

isn't just a billboard.

246

Neither is your Instagram, your

LinkedIn, your podcast, whatever it

247

is, you do to grow your practice.

248

Your brand is either working for you

or against you 24 7, and when your

249

brand is clear and consistent and high

quality, then you start hearing things

250

like, I was thinking about working with

a couple different therapists, but I

251

chose you, or Your website really spoke

to me, or you seemed so professional.

252

I felt really safe reaching out to you.

253

That's the power of intentional branding.

254

It doesn't just look good, but it

connects and it builds trust, and it

255

helps the right clients say yes to you.

256

But the flip side is also true here.

257

If your branding is misaligned, if your

visuals feel too casual or your writing

258

feels scattered, or your design looks

like it hasn't been touched in 5, 10,

259

15 years, you know what I'm talking

about, then even the most qualified

260

therapist can end up being overlooked.

261

And it's not personal, it's

just pattern recognition.

262

It's your clients doing what all

humans do, making judgements based

263

on how something feels, whether

or not those judgments are right.

264

I've referred to it in the

past as the halo effect.

265

It's actually a proven psychological

phenomenon that we assign greater

266

value to a brand depending on

our first impression of it.

267

It's like walking into a boutique

where all of the hangers are, you

268

know, three inches apart and there's

a candle burning, and they come

269

up to you and offer you a drink.

270

You expect to pay a lot of money there.

271

That experience is quite a bit different

than walking into Walmart where you're

272

just gonna grab what you need and

self-check out and make your way out.

273

You are more comfortable paying

money and you recognize that

274

more money will be asked of you.

275

In the boutique than in the Walmart,

even if the price tags are the same.

276

That is why it's so important to

treat your branding strategically.

277

Not like an afterthought.

278

If you're sitting here

thinking, okay, Anna, that's

279

great, but I'm not a designer.

280

I don't know what looks good together.

281

I don't like these things.

282

You don't have to be, you don't

actually need a fancy logo.

283

You don't need a brand strategist.

284

You don't need a complete

brand photo shoot.

285

But you do need to be intentional here.

286

You need to think about how you want

your practice to be perceived, and you

287

do need to show up very consistently

across all of your marketing platforms.

288

You do need to choose visuals and copy

and design elements that support your

289

credibility rather than undercut it.

290

And I get it.

291

This is the stuff most therapists weren't

taught unless you have proactively sought

292

out guidance around how to brand yourself.

293

This is all brand new.

294

You're trained in ethics and

interventions, not in visual

295

identity and mood boards, right?

296

But if you want to build a full fee

practice in today's world, then you

297

cannot ignore the impression that your

brand is ultimately leaving behind.

298

But once you learn how to shape

this, it gets a lot easier.

299

Everything becomes more cohesive.

300

Your website, your directory profiles,

your social content, even your

301

networking efforts, they all point

in the same direction, and that's

302

when your marketing can start to

work without needing you to just do

303

more and more and more all the time.

304

So branding these days, it's not

optional and it's there no matter what.

305

What are you gonna do about it?

306

It's doing a job.

307

I wanna help you make

sure you're doing it well.

308

The thing is though.

309

Most of the therapists I work with

aren't out there intentionally

310

building an effective brand.

311

Of course not, right?

312

They're just winging it.

313

Or on the flip side,

they're overthinking it.

314

They know this is important, and so

they spin their wheel, spin, spin, spin,

315

spin, spin, or just copy what they've

seen other people do because they

316

assume that's the right and only way.

317

When they do that without meaning

to, they end up making choices that

318

actually lead them to continue feeling

stuck and not getting the results

319

they should from their branding.

320

There are a couple mistakes I often

see in this, and I wanna walk you

321

through those real quickly as we

think about branding because it's

322

important that you avoid these.

323

They're pretty prevalent in our world.

324

The first is letting a personal

taste drive every decision

325

. this is the biggest one.

326

I see this all the time.

327

I had a client come to me and

say, I love the color teal.

328

Okay, awesome.

329

Great.

330

Teal's, wonderful.

331

So she built an entire brand

around that personal preference

332

without thinking at all about what

actually resonated with her clients.

333

Now, don't get me wrong here, especially

because like we talked about earlier, your

334

personal brand and your practice brand

have a lot of overlap, but at the end

335

of the day, your brand is not for you.

336

Your brand is not for you.

337

It is for the people you want to reach.

338

And so letting your personal tastes

and preferences guide your branding

339

decisions may potentially be missing what

actually resonates with your clients.

340

You need to feel good about your brand.

341

You should feel at home in it.

342

It should feel reflective of you, but

it also needs to reflect the kind of

343

experience you are trying to create.

344

So just as thoughtful as you

might be about what you like.

345

In the branding process, you must

also consider what your clients like

346

and what is going to help them feel

soothed, grounded, empowered, energized,

347

whatever it is you want people to

feel when they interact with you.

348

Because remember, at the end

of the day, that is your brand.

349

So that emotional tone, that vibe

needs to guide your choices far more

350

than your Pinterest aesthetic or the

way you decorate your living room.

351

Okay.

352

The next one.

353

This happens everywhere in

marketing, but it's this attempt to

354

be everything to everyone, right?

355

And this shows up as really generic

visuals and the stacked rocks and the

356

stereotypical things we see in just about

quote unquote every therapist website.

357

If your website looks like it could

belong to any therapist, anywhere

358

in any specialty serving any type of

client, you're missing an opportunity

359

there to, again, be memorable,

which is so critical right now.

360

So your brand should have some

sort of clear point of view.

361

Clients want to feel like you see them,

not just like you see everyone, right?

362

Give them a sense of who you are,

especially great at helping, what

363

kind of work you do best, what

sort of environment you create.

364

This doesn't require niching all

the way down into one particular

365

population or presenting issue, but

it should reflect something specific.

366

A style, a tone, a vibe, a philosophy,

something otherwise you end up fading

367

into the noise of all the other websites

they've clicked into and clicked out of.

368

The third mistake here is

inconsistency across platforms.

369

This is one of the biggest reasons even

strong brands don't convert because

370

you can have a gorgeous website, but

if your Psychology Today profile.

371

Feels dry, your Instagram feels

outdated or looks like an entirely

372

different person altogether.

373

It creates doubt.

374

It creates friction.

375

That gap between platforms

that misalignment, makes people

376

wonder which version is right?

377

Why does this feel so off or different?

378

Can I ultimately trust this person?

379

And even if those questions are subtle.

380

That moment of uncertainty is often

enough to keep someone from reaching out.

381

So your brand, it doesn't need

to be fancy or elaborate, but

382

it does need to be consistent.

383

Everywhere you show up

should feel like you.

384

That means repeating your tone, your look,

your language, your message across every

385

single place your clients might find you.

386

That consistency is huge.

387

The fourth mistake thinking

branding only matters later

388

once you're more established.

389

I hear this a lot.

390

I'll invest in my brand when I have more

clients or I'm still figuring things out,

391

so I don't wanna lock myself into any one

thing or whatever that might be right now.

392

But the truth is that branding

is how you get more clients.

393

It's how you build that early traction,

how you show up with clarity and how

394

you make your practice feel credible

even before you're fully booked.

395

We've been speaking in recent episodes

about the idea of operating like the

396

fully booked, thriving practice owner

You want to be not the still growing one.

397

You currently are.

398

You need to be branding your practice

like the fully booked thriving practice

399

owner, you are going to be one day.

400

It means showing up

professionally from the get go.

401

So here's the takeaway as you

consider each of these mistakes

402

and where we're at right now.

403

Branding isn't just about looking good.

404

Okay?

405

It's deeper than that.

406

It's about creating alignment.

407

Alignment between how you show

up, how your clients want to

408

feel when they interact with you.

409

And the experience your

practice actually delivers.

410

When you get that right, you

don't actually have to be the most

411

credentialed, the most extroverted,

the most active on social media.

412

You just need to show up clearly

and consistently as the right fit

413

for the right people, and that is

what branding helps make possible.

414

Now we're here in this summer season.

415

That can bring up a little bit of

nerves and stress and anxiety, but

416

it's also a slower pace and hopefully

a time for you to step back and

417

ask the bigger questions related to

this brand of yours that you have.

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Whether you like it or not, this isn't

about how do I get more clients right this

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second, but how am I showing up in the

places my clients are already looking?

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What kind of impression

am I leaving behind?

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Could my brand be quietly turning people

away rather than helping them say yes.

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If you spend some time in these summer

months getting a little clearer on

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what your brand is, communicating

how you want your practice to be

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perceived, you can ultimately make

everything else you do next easier.

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Whether that's rewriting your site

today profile or choosing images.

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Designing your homepage, your

website, posting on social media,

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even showing up in console calls with

more confidence because your branding

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gives you something to anchor into.

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So if you're finding yourself

with a little more space in your

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schedule this summer, use it.

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Use it to reflect on these things, and

then to begin fine tuning how you are

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showing up to make sure that your brand

actually matches the level of work.

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That you do in the room with your clients,

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this is the perfect time

to strengthen that trust.

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So if you're feeling inspired to

finally get intentional with your brand

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without overcomplicating it, of course,

here's what I want you to do this week.

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It's simple.

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It's hopefully a little bit creative as

branding always is, and it's something

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you can do, even if you don't consider

yourself a branding person or a designer.

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I want you to head over to Pinterest.

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I want you to create a brand

Pinterest board just for you.

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It doesn't need to be public.

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You can make your Pinterest boards

private, start pinning things, images,

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colors, typography, textures, interiors,

anything that visually resonates with

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the vibe you want your practice to have.

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You want to be associated with how your

brand and your practice is perceived.

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And I really encourage you as

you do this, don't overthink it.

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Don't try to make it perfect.

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Just follow your gut

if you like something.

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My mom used to tell me that growing

up, she would often help us, design

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our bedrooms and that kind of thing.

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She'd say, just choose what you like.

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There's something about what you

like here, so just choose it.

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Don't think about it.

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We can always come back to it.

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Follow your gut.

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Then once you've got a solid board, maybe

you have 10 to 15 things pinned there.

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Take a step back and study it.

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Ask yourself, what does this feel like?

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If this brand were a space, what

would it feel like to walk into it?

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That boutique example

I talked about earlier.

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What would it be like to walk

into this brand and what kind of

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clients would feel at home here?

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Study what you've chosen, and then from

there, I want you to write down five

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to seven adjectives that describe this

aesthetic or vibe that you're aiming for.

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Not just pretty or clean or simple.

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I want you to go deeper.

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Maybe pull out a thesaurus

or chat GBT if you need to.

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Maybe it's grounded, warm,

professional, creative.

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Energetic, luxurious, bold, whatever

feels aligned for you and the experience

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you want your clients to have.

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This exercise can really shift how

you approach your brand because

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every choice that you're making

can be aligned with this experience

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that you ultimately want to create.

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Once you can name that feeling

that your brand should evoke,

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you're not guessing anymore.

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You're making intentional choices

about whether or not this choice

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reflects that feeling, and that's when

your brand really starts to click.

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Now, if you wanna go even deeper than

this, if you're really ready to define

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your brand personality, hone in on the

fonts and colors to use pull images that

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create that clean, cohesive experience.

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That's exactly what I built our

therapist, DIY brand kit to do.

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It walks you through the exact process

we use with our private clients.

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I've actually developed a handful of

AI tools that are trained on the brands

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we have built for other therapists.

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They're deeply trained on what's actually

working in private practice right now.

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It's very, very therapist specific

and also therapist friendly.

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You do not have to be a designer, really

accessible process, even if you don't

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think you're good at this kind of thing.

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So if this episode got your gears

turning and you decide you want

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that step by step to really bring

that brand to life, check it out.

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Walker strategy co.com/db

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k.

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I'll put the link in the show notes.

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But whether you use the kit or you

just follow the challenge this week,

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remember you already have a brand.

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The question is,

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are you shaping it on purpose?

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Thanks for being here today.

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Thank you so much for joining me for

our slaying the Summer Slump series.

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I hope this has been useful for

you, that you have started to take

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action in your marketing and you

know I'm here cheering you on.

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I'll see you next time.