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6 mistakes you are probably making in your wedding business!
Episode 2211th August 2022 • Wedding Pros who are ready to grow - with Becca Pountney • Becca Pountney
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In today's episode I am going to be sharing 6 mistakes you are probably making in your wedding business and how you can fix them. I work with wedding pro's from around the world, and yet I see lots of things they have in common when it comes to your mistakes!

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Transcripts

Becca:

If you're listening to this in real time, you will know we are in the

Becca:

middle of crazy busy season right now.

Becca:

It's the beginning of August.

Becca:

As I record this, it's crazy out there.

Becca:

There are so many weddings going on, which is a blessing after 2020.

Becca:

And also if you're like me and have kids, the kids are off

Becca:

school and it's school holidays.

Becca:

So everything's a juggle, but here I am recording a podcast.

Becca:

Just for you whilst my kids are in their swimming lessons.

Becca:

So maybe a little bit shorter than usual, but today we're gonna be talking about

Becca:

the six mistakes you're probably making in your wedding business and how to fix them.

Becca:

I'm Becca Pountney, wedding business, marketing expert, speaker, and blogger.

Becca:

And you are listening to the wedding pros who are ready to grow podcast.

Becca:

I'm here to share with you actionable tips, strategies, and real life

Becca:

examples to help you take your wedding business to the next level.

Becca:

If you are an ambitious wedding business owner that wants to take your passion

Becca:

and use it to build a profitable, sustainable business, doing what you

Becca:

love, then you're in the right place.

Becca:

Let's get going with today's episode.

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If you are a long term, listener to this podcast and you find it helpful.

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You enjoy listening to it while you are out for a walk or a run or in the car,

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or you just like the information that I'm sharing with you and have found

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it have an impact on your business.

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I would love you to help me out.

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Perhaps you can go ahead and share it with a wedding industry, friend, or

Becca:

colleague, maybe share it in an industry group that you are in right now and tell

Becca:

people it exists and that it can help them grow their wedding business for free.

Becca:

All they need to do is search wedding pros.

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We're ready to grow in their podcast.

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Player, whether that's Spotify, Amazon, apple, or somewhere else.

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And they'll be able to find all of the episodes, including

Becca:

this one it's summer holidays.

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And I just don't have loads of time to market it.

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So anything you can do to help people find the podcast and hear

Becca:

these great resources is amazing.

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The other thing you can do, which massively helps me out is

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to rate and review the podcast.

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If you haven't already done that, go below, maybe.

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A five star rating, if you're nice and then write a few words to say why you

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enjoy listening and I will be so thankful I can see all of your ratings and reviews.

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So thank you to everyone.

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Who's already done that for me.

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And again, if you're not a long term listener and you're new to this, make

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sure you've hit the subscribe button.

Becca:

So you get this podcast.

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Every Thursday, a new episode is released a mixture of interviews and chats

Becca:

with me and all sorts of other things.

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So do go ahead and subscribe.

Becca:

So you never miss out on.

Becca:

Okay.

Becca:

Without further ado.

Becca:

And before my kids suddenly return from their swimming lessons, let's

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dive into the six mistakes you are probably making in your wedding

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business and how to fix them.

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Now, if you're new to my world, you probably won't know that we are a

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little bit open and honest here.

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So.

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Even if you feel like, oh my goodness, me, I'm making all of the

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mistakes Becca's just mentioned, please, don't beat yourself up.

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In fact, reach out and let me help you let other people in the community help you.

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We're not here to pretend we are perfect.

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We're probably all making some of these mistakes and there's

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always way we can improve.

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We are all on a journey and you are on that journey too.

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So it doesn't matter whether you are at the beginning of that journey, or if

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you've been on the journey for a while.

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Always mistakes that you're making that can be improved upon.

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So let's dive in then to number one.

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Now, number one is not having a sales plan, not having a sales plan.

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This surprises me so much.

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When I talk to people, I ask them what their goals are for next year,

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what their goals are for the rest of the year, how many more weddings

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they need to their fully booked.

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And sometimes they just stare at me kind of blankly and don't

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know what I'm talking about.

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Now, if we were.

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Industry as in a proper job, not that your wedding business, isn't a

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proper job, but imagine you're in a big office, you are in a sales team.

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You've got a boss above you.

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You couldn't just say to that boss.

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Oh, I don't know how many things I'm gonna sell next month because

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they would've set you a target.

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They'll sell to you.

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They'll say to you that you need to sell this many of whatever it is

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that you're selling, and you need to do it by the end of the month.

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They'll be tracking it through the month.

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And if you don't hit that target, you'll be having to give them an answer as to

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why you're gonna have to make a plan.

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You're gonna have to work out how you're gonna sell those items, whether it's cars,

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shoes, radio, advertising, whatever it is.

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However, when it comes to our wedding business, we seem to

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forget about this kind of system.

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We just think, well, we'll just wait and see what comes in and hope for the

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best I'll book, as many weddings as I get inquiries for and can convert.

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And that is true to a point, but actually there's a lot of proactive

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work we can do to put it out there.

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And also we can end up overbooking ourselves if we're not careful.

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So it's really important.

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You think about how many weddings you want to book we're in the middle of August.

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Now, if you're listening to this in real time, while you've got a few more

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months left to the end of the year, September, October, November, December.

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So how many weddings do you want to sell in those few months?

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And as you look forward to 2022, what would fully booked

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look like for you financially?

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How many weddings do you need to take on how much money do you need to

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make, to break even to make a profit and to be happy and content for 2020.

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Three, not 2022.

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It's really important.

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You set yourself goals and targets and not having any kind of sales

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plan can mean you just kind of drift along and never actually get

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proactive and get anything done.

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So if that is you it's okay, but start thinking about a plan.

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Now, if you need help doing this, you can do it one to one with me, reach

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out to me via Instagram on a DM, and we can look at a one-to-one session or.

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Booking some time in your diary to sit in a quiet place, go through

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your finances, look at how much it's costing you to run your business.

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Find out all of the packages that you sell and how much

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that you are charging for them.

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And start to do the numbers, crunch some figures and work out.

Becca:

Okay.

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If I wanna earn this much, once I've paid off all my expenses, then this is how

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many weddings I need to take for 20, 23.

Becca:

Uh, it's as simple as that.

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And then you can start breaking that down through the year.

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How many inquiries you need to make to get that many bookings, et C.

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But don't go into the next year or even the last few months of this year

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with absolutely no plan whatsoever.

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The people who do this can then say, actually I'm fully booked and

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then they can close their books.

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It doesn't matter whether fully booked for you is five weddings or 500 weddings, you

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need to work out that number for yourself.

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But the most important thing is make sure you have a plan.

Becca:

Okay.

Becca:

The next mistake that I see people making all of the time is over on social media.

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So my second mistake today is being too pretty and never selling yourself.

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I know many of us don't think we are too pretty do we?

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We're very hard on ourselves, but I'm talking about your

Becca:

business, not actually you.

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Now, what I mean by this is when it comes to your social media

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posting, have a look through your last couple of weeks of posts.

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How many of them.

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Been just generally inspirational or real weddings or pretty.

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And how many of them have actually had a clear call to action or a sales

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message in them now in the wedding industry, we like to be nice and pretty

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because that's what people buy, but ultimately if we wanna sell a product

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or service, at some point we have to do some selling and we can get to a point

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where we're doing too much entertaining and showing people inspirational

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and pretty things and not enough.

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So, if you are not selling regularly on your account, have a look through

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your recent posts and think about how you could have added a clear

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call to action onto some of them.

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Now, I'm not saying every post you make should have a clear call to action

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and sales message cause you don't wanna sell all of the time after all

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social media is for being social, but.

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But we don't wanna go too far the other way, which lots of you do, which is never

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actually telling people what to do next.

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So calls to action can be as simple as if you still need to

Becca:

book a Florist for your wedding.

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Send me a direct message now.

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Or if you still need to book your wedding cake, why not book a consultation, the

Becca:

links in my bio, or to book us for 2023.

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Send me a message, whatever it is that you want someone to do, give them a clear

Becca:

call to action and ask them to do it.

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Sometimes if you give them that call to action, they may just do it.

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Even if it's a call to action, you did a month ago or even three weeks

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ago, someone different might see it.

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Someone may be in a different place in their buying journey

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and ready to take action.

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If we never ask people will never do it.

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So make sure that occasionally through the week, two, three times a week

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on your posts, you have got clear calls to action and sales messages.

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If you wanna sell more weddings in winter 2022, over the next few months.

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Tell people on social media say you've still got availability for this Christmas.

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Say you've got availability this winter and had people considered having a

Becca:

winter wedding say, if you're still looking to book your wedding cake or

Becca:

your wedding flowers or your wedding dress for this Christmas, get in

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touch with me via direct message or.

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Fill in the form on my website, wherever your clear call to action is, but you

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have to give people that clear call to action if you want them to act.

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So that's your task.

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Go back, look through the last couple of weeks of posts on your social

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media page and look at what percentage of them are just pretty posts and

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what percentage of them are actually having a clear call to action.

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Asking people to do something to make a sale.

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We don't wanna be too pretty and never be selling, but also we don't wanna

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be selling every single day either.

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So make sure you've got a balance.

Becca:

Okay.

Becca:

The third mistake that I see people making all of the time is ghosting.

Becca:

Now I'm not talking about ghosting as in clients ghosting you.

Becca:

Oh no.

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I'm talking about a problem where wedding pros ghost their own.

Becca:

Clients not me.

Becca:

You say I would never do that.

Becca:

Well, honestly, I think all of us do it from time to time.

Becca:

We have all of the best intentions, but then sometimes we just

Becca:

forget to reply to emails.

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I know I've done it myself.

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And if you are out there and I've not replied to your email, I'm so sorry.

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Send me another email because I honestly don't mean to ghost you.

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It's either gone into my spam or I've just got too busy and forgotten

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and there's no excuse for it.

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So send me another one.

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Now you might think you never ghost your clients, however, All

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do it and we need to avoid it.

Becca:

There's nothing worse than emailing someone and then not getting a response,

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especially when we're trying to inquire or book or pay the money for a service.

Becca:

I recently was trying to book a pizza van for an event that I was

Becca:

running and I contacted them via email, via social media and by phone.

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And they never got back to me.

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And if I'm honest, it left a bit of a sour taste in my mouth.

Becca:

Now it may be that they're really busy.

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They didn't have time to do my event.

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They also felt like maybe they didn't wanna do my event.

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They weren't interested in me.

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I tried multiple forms of communication and I never got a response.

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Do you think I'll ever try them again?

Becca:

Absolutely not.

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Will I ever recommend them to someone else?

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Definitely not.

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And would I tell people like I am on this podcast?

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It's not great service.

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Yes, I would.

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Although obviously I'm not gonna name, check them here,

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because that would be unkind.

Becca:

Now I know people have different things going on in their lives and you do as

Becca:

well, but it's really important not to ghost people and to keep in communication.

Becca:

So, for example, if you go away on holiday or you're gonna be slower to reply than

Becca:

normal, why not pop on a little out of office onto your email so that people

Becca:

know why you're not replying to them.

Becca:

If you see an email and you can't do the date of the wedding, have

Becca:

something saved in your drafts where you can email back and say,

Becca:

thank you so much for your enquiry.

Becca:

Unfortunately, I'm.

Becca:

Already fully booked for this date.

Becca:

If you change the date, let me know.

Becca:

If not, here's a couple of other recommendations of people who may be

Becca:

available on your date, although you can't do the wedding, that's super helpful.

Becca:

You've been in communication and you've helped them out.

Becca:

So they're gonna remember you now, if they do change their date or they want your

Becca:

services on another date, then they're much more likely to get in touch with you.

Becca:

If you've ghosted them entirely.

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I promise you.

Becca:

They're never getting back in touch.

Becca:

It is so frustrating as a consumer when people ignore you.

Becca:

So make sure you're not ignoring people.

Becca:

If you can't respond quickly, put on that out of office, let people know,

Becca:

or send an automated response or have something saved in your draft.

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That just says, thank you.

Becca:

We've received your email.

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We've got a big backlog of inquiries, but we will be with you

Becca:

within 14 days within seven days.

Becca:

If people know.

Becca:

What they can expect from you then you won't annoy them when you

Becca:

just don't say anything at all.

Becca:

Well, it's kind of frustrating.

Becca:

Now on the flip side of this, I know that sometimes our replies can go to junk

Becca:

mail, which can be difficult as well.

Becca:

So maybe someone's inquired with you.

Becca:

You've replied to them and your reply has gone to junk.

Becca:

Now, one way to avoid this, um, is try and send things directly from your.

Becca:

Email now Hotmail email addresses do have a particular problem with this.

Becca:

So if you're sending an email to a Hotmail, just beware

Becca:

that it might go into junk.

Becca:

If you've got any other way with communicating with people, if they've

Becca:

left a phone number, uh, or if they've got their social media handles or anything

Becca:

like that, then maybe try and drop them a message on an alternative channel.

Becca:

And even maybe put out a post or a story occasionally on your social media

Becca:

saying just like I did earlier, if you haven't heard back from me, I'm so sorry.

Becca:

Sometimes my emails go into junk.

Becca:

Send me a message on here and let's chat.

Becca:

So you're giving people alternative options, but the most important

Becca:

thing is don't ignore people.

Becca:

Don't make that mistake.

Becca:

I've given you loads of alternatives, so there's no

Becca:

excuse for ignoring them anymore.

Becca:

Okay, let's move on to mistake.

Becca:

Number four.

Becca:

Now I realize we are jumping all over the place and this is a marketing mistake.

Becca:

I see many of you making now what happens, especially when we're early

Becca:

on in the wedding industry is obviously we're taking all kinds of work.

Becca:

Perhaps we're taking whatever work we can get, because we

Becca:

just need to pay the bills.

Becca:

But in our head we have an aspiration.

Becca:

We have an ideal couple.

Becca:

We know we want to be doing more destination weddings or

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more weddings in Manor houses.

Becca:

Perhaps we wanna be doing big London weddings rather than local hotel

Becca:

weddings, but we have a problem.

Becca:

The problem is right now, we are doing the weddings that we are doing and

Becca:

not the weddings that we want to do.

Becca:

So when we are posting on our social media, we're showing footage and,

Becca:

and pictures of the weddings that we're working at because we're

Becca:

busy and we want to show people.

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But instead of showing people the weddings we want to do, we're showing people, the

Becca:

weddings we're currently doing, and guess what that attracts it attracts other

Becca:

people having similar kind of weddings.

Becca:

So for example, if you're doing loads of weddings at the holiday Inn in

Becca:

Milton Keynes, and you keep posting about being at the holiday Inn and

Becca:

Milton Keynes at these kind of weddings, chances are other people getting

Becca:

married at a similar kind of venue will see your pictures and think, great.

Becca:

They look like a photographer for me and get in touch.

Becca:

Now there's nothing wrong with doing weddings at the

Becca:

holiday inn in Milton Keynes.

Becca:

Of course there's not.

Becca:

But if you are actually wanting to do weddings in Greece, or you're wanting to

Becca:

do weddings in London, or you're wanting to do high end luxury weddings, then from

Becca:

a marketing perspective, you have to show people what you want them to buy from you.

Becca:

So this is where style shoots can be amazing.

Becca:

If you want to do a certain thing and you haven't been booked

Becca:

for that kind of wedding yet.

Becca:

Well then why not create it for yourself?

Becca:

Create a style.

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In that style of wedding work with venues in that style.

Becca:

Go ahead and second shoot for someone who's already working

Becca:

at those kind of weddings, make sure you credit both people.

Becca:

There's all sorts of ways you can do this, but the most important thing is

Becca:

you have to show what you want to sell.

Becca:

Now I used to work with a fabulous photographer, um,

Becca:

who was a member of mine.

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And she went and did a style shoot abroad in Mexico.

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And that got published in a number of places.

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She shared it all over her social media, and guess what started to happen?

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People started inquiring about whether she could come and shoot their wedding.

Becca:

In Mexico.

Becca:

Now, before that shoot, she'd never had those inquiries.

Becca:

Why?

Becca:

Because people didn't know that she was happy to travel abroad, happy to

Becca:

travel to Mexico, to shoot your wedding.

Becca:

However, when you start putting stuff out there, people see the gorgeous photos

Becca:

of you taking photos in Mexico, and they're planning their wedding in Mexico.

Becca:

Guess what?

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They're more likely to reach out to you.

Becca:

So you have to show people what you want them to buy from you.

Becca:

So if you're sitting there feeling like you're stuck in that rut right

Becca:

now, then you need to write down.

Becca:

Actually you want to achieve from the weddings that you want to shoot out,

Becca:

or that you want to make cakes for or flowers or whatever service you have and

Becca:

work out a way that you can start showing that in your marketing, even before

Becca:

you've been booked for those weddings.

Becca:

Now that doesn't mean you don't take on these other weddings that maybe don't

Becca:

fit into that category, but it means you don't necessarily use them all in

Becca:

your marketing or use them in a clever way so that it's still showing people

Becca:

that aspirational side of your business.

Becca:

It's really important.

Becca:

If you wanna move your business forward, that your marketing reflects that before

Becca:

you get booked for those weddings, otherwise it's like a chicken and egg.

Becca:

You'll keep saying I'll change my marketing when I get booked to X, Y,

Becca:

Z, but you'll never get booked to X, Y, Z, because your marketing's not

Becca:

showing people that you want to be.

Becca:

Okay, we've gone through the first four mistakes.

Becca:

Hopefully you are feeling okay.

Becca:

If you've made all four of these mistakes, please, don't panic.

Becca:

It's a learning process.

Becca:

Don't rip everything up and change everything.

Becca:

Now just change one thing at a time.

Becca:

It's okay to keep getting these things better and better and better.

Becca:

Being in business is a journey we're always learning

Becca:

and none of us are perfect.

Becca:

Okay.

Becca:

So the fifth mistake I wanna talk to you about, and again, I see this all

Becca:

of the time and it drives me crazy is not automating enough in your business.

Becca:

We are all busy people.

Becca:

We're busy in life.

Becca:

We're busy and work.

Becca:

Some of you are juggling a full-time job alongside your wedding business,

Becca:

perhaps alongside a family or pet or other activities and hobbies, all sorts

Becca:

of things are going on in our lives.

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And yet we are not helping ourselves.

Becca:

By automating more things.

Becca:

Now there's a ton of stuff that you can automate in your business

Becca:

to make life easier for you.

Becca:

It could be your booking process using a software, something like studio

Becca:

ninja or light blue, or, uh, Dubsado so that it takes people through your

Becca:

contract, in your booking process and makes life simpler for them.

Becca:

It could be that you automate the sign up emails when people sign up

Becca:

at a wedding show so that you don't have to sit down that show and start

Becca:

writing all the emails to everyone.

Becca:

It's all automated through a.

Becca:

It could be.

Becca:

And this is the most important one that you automate people

Becca:

booking in for a call with you.

Becca:

If you don't currently have some kind of calendar, Calendly is a good example

Becca:

or perhaps another software that you use already has a calendar integrated.

Becca:

Please think about setting it up.

Becca:

One calendar on Calendly is free and therefore it's a no brainer.

Becca:

You don't have to pay for it and it's really simple to set up.

Becca:

Now, the reason this is so good is because anytime someone wants to book

Becca:

a call with you or book an appointment with you, you can just send them the

Becca:

link to your calendar and they can choose the time that suits them, that it

Becca:

also shows what time you're available.

Becca:

So they can't book in when you're not available.

Becca:

Now, this saves you so much time going backwards and forwards on email

Becca:

saying, could you do next Tuesday?

Becca:

No, I can't do next Tuesday.

Becca:

Can you do next Wednesday at 10:00 AM or no?

Becca:

Sorry.

Becca:

I'm at a doctor's appointment.

Becca:

Could you do Thursday at 3:00 PM?

Becca:

And before, you know, you've wasted loads of time going back and forward.

Becca:

However, if you send them a link where they can quickly and

Becca:

easily see your diary, match it up with theirs and book in.

Becca:

Oh my goodness.

Becca:

Me.

Becca:

It's gonna save you so much time.

Becca:

If you haven't already got this set.

Becca:

I urge you go away after today and get it set up.

Becca:

Then you can send this every time someone inquires with you and you

Becca:

wanna move them onto the next stage.

Becca:

You can have this link on your website, so people can just book

Becca:

straight in for a call with you before even sending an email.

Becca:

It shortens the process and it makes everything easier for you.

Becca:

And for them also, if you use something like Calendly you can integrate it

Becca:

with your calendar on your phone.

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So you can put in appointments and it'll block out your unavailability

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and you can also set it up.

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Automatically links with like your zoom account and sends them a link to join

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you on zoom, you can send follow up emails to remind people about the call.

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There's so many ways you can save time doing this.

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So if you haven't already set up a Calendly link so that people

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can book an appointment with you.

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Please consider doing that.

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Now I promise you it will save you so much time and then have a look

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at other areas of your business.

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Are there other things you could automate?

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Are there other ways you can do things which are quicker and slicker?

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Perhaps it's using QuickBooks to send invoices rather than

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manually making invoices and having to chase them all the time.

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There's loads of great systems out there.

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They don't have to cost you a fortune, but make sure.

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Automating more things in your business to free you up to do the things you love.

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You don't wanna be sitting on your email all day and all night

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trying to arrange meetings.

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So set up that calendar link.

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And if you're stuck with it, send me a message and I will help you.

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Okay.

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That brings us on then to the final mistake and good news.

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My children are not back from their swimming lessons yet, but I know

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that we are running out of time.

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So the final piece of information, the final mistake is don't

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confuse your customers.

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So mistake number six, don't confuse your customers.

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Now I'm gonna tell you another story about where someone has gone totally

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wrong in this area, and hopefully you don't do anything as confusing as.

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So I'm going to a wedding in a few weeks time, and I thought it'd be nice for

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me and my family to stay in the hotel.

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Now, the couple told me that there was a special rate.

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If you were going to their wedding, a special room rate where guests get the

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room cheaper, which sounded great to me.

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So I thought, great.

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I'll treat us the family to a night in the hotel so we can relax at the wedding.

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We can have a few drinks and we can stay.

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So I asked the couple how I went about booking this room and they said, you

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just got to contact the hotel, say you're coming to X and X's wedding on this date.

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And they will sort you out with the special rate.

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So I confidently phoned up the hotel and said exactly what

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they told me on the phone.

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And they said, we're really sorry.

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We can't deal with this with you on the phone.

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You need to send an email whereby they gave me the world's

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longest email address to contact.

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This is back in June.

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I sat down, I composed an email saying all of the details, the

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dates, the person who was getting married and asked to book the room.

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No response.

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I waited and I waited and I waited, no response.

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Four weeks went past and I still hadn't had a response.

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Or if I had, maybe my email had gone into their junk or maybe

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their email had gone into my junk.

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I know I thought I'll pick up the phone again.

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So I went back to the hotel.

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Picked up the phone rang again, got through to someone.

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Now this time they said, oh, you need to speak to reception.

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So they put me through to reception.

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Great.

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I thought we're one step closer.

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Now, when I got through to reception, they said, we're really sorry.

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We have to do this via email.

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Here we go again.

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But this time they gave me an alternative email address.

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They promised me it would go straight through to them at reception and

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they could deal with it immediately.

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I asked them to acknowledge my email so that I knew that they had had it.

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Yes.

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They said, send us the email.

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We'll acknowledge it.

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Guess what?

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I got off the phone.

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I sent the email.

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And no response, no acknowledgement and no response at all.

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Now I'm getting quite frustrated at this point because I just wanna spend my money.

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I wanna book the room.

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I want it sorted and no one's getting back to me.

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So I tried a different tact this time.

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I decided to phone up the hotel another week later and go through to the

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weddings department because I figured I'm going to a wedding, the wedding.

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Uh, department of dealing with the couple, the couple have said they get a

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discount as part of their wedding package.

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Maybe the wedding department can help me.

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So I went through to the wedding team and I spoke to a lovely lady.

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She was really friendly, but then she said, we can only

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deal directly with the couple.

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Now, obviously a couple getting married.

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Don't wanna deal with my room inquiry so this isn't going

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to help me very much at all.

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However, she said, you need to speak to reception.

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Here we go again, to try and book your special rate.

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Definitely be able to help you.

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I explained that they hadn't helped me so far, but she assured me it would be fine.

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She'll put me through to reception and they'll help me immediately.

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And then she hung up.

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Well, maybe she put me through to reception, but it

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definitely hung up on me, and

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there we go.

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Now, six weeks after I sent the initial email and after all of these phone calls,

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finally out of the blue, someone came back to me, however, They'd made the process so

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complicated that by this point I'd given up, I'm not gonna be giving them my money.

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I was ready to pay my money and book the room, but now I'm

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gonna go for an alternative.

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Why?

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Because I don't want the hassle and they've confused me and

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they've been complicated.

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And to be honest, they've given me the runaround, which I don't have time for.

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Now, why am I telling you this story?

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Because it's so simple for us to get confused with our own processes and to

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end up sending people round in circles.

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Now, if you've got a customer that is inquiring with you, like I was

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to the hotel and ready to give you some money, you want to close

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that sale as quickly as possible.

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Now, when I made the initial phone call, I would've paid there.

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And then on the phone for that hotel room, but actually they've lost

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a couple of hundred pounds from me by sending me on a run around

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their process is too complicated.

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And nobody seemed to know how it worked properly.

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They need to go back to the drawing board, simplify that

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process and stop losing money.

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and it's the same for you when someone inquires with you, they're

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actually interested in giving you some money ultimately, and

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buying your products or services.

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So you need to give them a really clear route guided through.

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From that moment, they make the inquiry right through to giving you the money.

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It needs to be clear.

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You need to give it to them one step at a time, and you need to follow

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it too, so that you're not confusing your potential customers and possibly.

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Out.

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So think right now, what is your buying process?

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If someone comes to you today and says, I've got some money and I'm ready to book

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something with you, what do you do next?

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Do you send them loads of questions on an email?

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Do you say, sorry, I can't deal with you on Instagram.

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You're gonna have to send me another email.

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Do you say, sorry, I can't speak to you on the phone, but if you ring this

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person, they'll be able to deal with it.

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Do you tell them to go and send a form on your website?

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How can you simplify it so that you don't give your customer the runaround.

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If they contact you on Instagram messenger about booking, then chat with them on

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Instagram messenger and try and get them to the point of booking a phone call

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and then send them the link to book.

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Don't tell them to go away and fill in a form somewhere else, because guess what?

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They might not do it.

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And you might just lose them, make your process and your booking

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process as simple as possible.

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You want that gap from the moment they inquire to the moment they give you

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some money to be as short as possible.

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Because the longer you leave it, the more likely they are to change

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their mind, find someone else or go along with somebody else.

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And the more work you are putting in which may not come to fruition.

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So take a look at your processes.

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Are you confusing?

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Your customers is your customer journey too complicated.

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And are you clear on it yourself?

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Or could you tell me clearly in a few sentences, step by step, how someone

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goes from making an inquiry right through to making a payment and a booking.

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Don't be like that hotel and stop losing your customers.

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Okay, before we finish.

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And before the kids get back from their swimming lesson, let's quickly recap those

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mistakes that you are probably making.

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Again, first up, not having a sales plan and not knowing how

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many weddings you even need to book for next year to be fully booked.

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Secondly, being too pretty and not selling enough.

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Are you giving clear call to actions and sale messages on

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some of your social media posts?

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Thirdly, ghosting your customers or your potential customers.

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Are you getting back to people in a timely manner?

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Are you replying to them?

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Even if you're fully booked.

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Go for it.

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Don't ignore them.

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Next up is showing people where you want to be, not where you are now.

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So if you wanna be doing bigger and better weddings, you've got to be showing bigger

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and better weddings in your marketing.

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People can't buy what they can't see.

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So you need to change it.

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Number five is not automating enough.

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Are you making your life more complicated than it needs to be?

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Or could you be using some of these free or cheap tools to make life so much

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easier for yourself and your customer?

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And finally, mistake number six is being too confusing.

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Having mixed messages about what people need to do next and not giving them

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a simple plan to walk from a, to.

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Now you may be making one or all of these mistakes, but it's okay.

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I'm here to help you.

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If you need help.

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After this podcast, reach out to me via DM and I will talk to you and

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help you work out what to do next.

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Whether it's sending you a resource, giving you some advice over Instagram

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or suggesting that you book onto one of my programs, I'm here for you.

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Don't suffer in silence.

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And most importantly, don't beat yourself up.

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We're all on a journey and you.

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