In this episode of Take-Away with Sam Oches, Sam talks with Denise Pedini, the chief marketing officer of Newk’s Eatery. Newk’s is a fast-casual concept based in Jackson, Mississippi, with about 100 locations around the Southeast, and just this week announced a rebrand fashioned around the tagline “Extra with Every Bite.” Denise joined the podcast to talk about that tagline and rebrand, what “extra” means to Newk’s, and how the concept is updating its digital marketing strategy to appeal to customers new and old.

In this conversation, you’ll find out why:

• Your guests are the best source to tell you what to be — and what not to be
• The value message still resonates as a traffic driver
• Digital marketing is the perfect way to draw customers new and old
• Loyalty programs are a cheat code for brand evolution 
• The marketing and IT fields are fusing into one guest experience function

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.