Today, we're diving into building your personal brand...how to identify your avatar and attract them with content.

A chat with a mastermind group CEO highlighted a key point: your personal brand sticks with you through market cycles and business changes, making it super valuable.

Share daily content about your life: workouts, books, daily struggles. 

Be a lighthouse, not a tugboat. 

This attracts like-minded people to you, not just your business.

Remember, you are the product, not your business. 

Building a personal brand is about sharing your unique personality and values. 

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