In this episode of the High Profit Event Show, your host Rudy Rodriguez speaks to the founder of Destiny Training Systems, Scott DeMoulin.
Based out of Las Vegas, Nevada, Scott has over four decades of experience in leading seminars and events. He shares that the live and virtual event business is a nuanced industry, and it’s not as easy as some people might think. Through years of trial and error, Scott has become a leading authority on the topic and has worked with some of the most prolific and successful entrepreneurs of our generation on this exact topic. He has co-facilitated events with Tony Robbins, Chet Homes, Bob Proctor, Jay Abraham to name a few.
Scott explains that an event must be carefully planned and executed. You have to intimately understand what your clients truly struggle with and what solutions they’re asking for. If you don’t know that information like the back of your hand, you don’t have permission to speak to your audience as though you know them.
You should ALWAYS talk to your audience before your virtual event. Scott says you need to know the obstacles, wants, fears, and doubts of your event attendees before you even plan your speech. Once you’ve ensured you’re delivering what your audience actually wants and needs (even organizers get this wrong sometimes), you need to build trust. Starting this process before the event builds your audience’s trust in you early on. Once it’s time to present, start off by reinforcing that by clearly demonstrating that you know their deep, specific pain points and that you have the solution. This is the best way to build your credibility as a speaker. Educate, don’t sell.
Scott discusses how to prepare to lead and engage from your stage. Everyone has a ‘stage’, Scott shares. The question is how can you create more engagement and trust. Scott says you have to ask yourself whether you want to look good or be good. If you spend all of your time focused on the surface level things, you won’t deliver the quality and impact that you need in order to see a high conversion rate. You need to serve the needs of your audience, not the numbers. If you create massive value, people will definitely want to work with you.
Scott has done zero marketing in four decades. He shares that he provided such amazing value throughout his years of leading events that he was consistently invited to speak at more and more events. His growth and expertise comes from his reputation and organic, word of mouth business.
If you would like to Master the communications you need to persuade from your stage with integrity, then get on the waiting list for the next LIVE “Engage From Your Stage” Training here: http://www.engagefromyourstage.com/