Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.
He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.
Outside of work, Kamil enjoys hiking and reading, especially comics.
In the episode we cover:
00:00 - Intro
01:08 - What Is Demand Generation?
02:48 - The Relation Between Demand Generation & Brand Marketing
06:03 - Top Mistakes When Implementing Dem Gen & RevOps
09:08 - Demand Generation Through LinkedIn
12:41 - Performance Branding
14:01 - First Steps To Start Doing Performance Marketing
17:05 - Kamil’s Favorite Activity To Get Into a Flow State
17:37 - Kamil's Piece of Advice for His 20 Years Old Self
18:22 - Kamil's Biggest Challenges at 42Agency
19:05 - Instrumental Resources For Kamil's Success