Are you looking for an ethical way to advertise your penalized or restricted products and services?

Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation.

These methods are unlike anything else out there- it’s not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact!

Listen to this episode now to learn how you can take advantage of this powerful marketing approach!

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526:   

 • The #1 Biggest Mistake You Are Making...  

0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads

2:20 The importance of ethical marketing practices in this approach

4:48 This hack can be a part of an overall strategy

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I had a conversation on Facebook.

2

I write a Twitter thread every day, as

Ralph, and I post it to all my socials.

3

So go follow me on Twitter if you want my

threads, but had a thread that resulted

4

in a conversation about how to market

for penalized products or services.

5

So if there's something Google and

Facebook don't want you advertising

6

for, and there's a lot of these things,

the obvious ones are things like,

7

hemp or CBD or when they were being

restricted, they're opening them up a

8

little bit more now, but I won't use

too many examples because I don't want

9

to encourage people to do nefarious

things, but if there's something Google

10

doesn't want you to market for, Facebook

doesn't want you to market for the

11

trick And most dirty marketers know this

trick, but a lot of good people don't.

12

Let the cat out of the

bag for the good folks.

13

The trick is to speak to the pain point

without speaking to the solution..

14

It's the solution.

15

Specifically, it's being restricted.

16

And you do that with content.

17

And so you have really high value content.

18

Speak to the pain point using content,

go out into Google and Facebook and then

19

you're just running either like a max

clicks or max view campaign, which are the

20

cheapest campaigns you can possibly run.

21

But what's nice about it is nobody

who clicks on that content is

22

going to be unqualified, right?

23

Because why would you be interested?

24

Except that you're experiencing this pain

point once they've landed on the page,

25

then you use all the naughty remarketing

tools, things that will let you like

26

Admiral will let you remarket anything.

27

They do not care.

28

They're soulless and godless over there.

29

And so now you can say Hey, by

my crystal that cures cancer and

30

nobody's going to have any compliance

issues or whatever requirements.

31

, use that with great power comes great

responsibility, let's say, but if you

32

did want to market something that for

whatever reason you're not allowed

33

to market, that's the way to do it.

34

It's very top of funnel content.

35

. Let's say, you have a solution

for rheumatoid arthritis.

36

Yeah.

37

Like your ads can't be about like your

cure or any claims, but you can talk

38

quite a bit about rheumatoid arthritis.

39

Yeah.

40

What I would do is, this the X number

of things you don't know about this.

41

So the seven things you don't know

about credit repair or the nine things

42

you didn't know about arthritis.

43

Cause if I have arthritis, there's nine

things I don't know about arthritis.

44

Like I'm going to have to click on that.

45

Now you better make sure you're

actually putting things in

46

front of me that I don't know.

47

But yeah, it's very top of funnel and

it's also a way to expand the market

48

too, you're building the audience,

especially if it's video content.

49

This goes back to, this is very

smart because I think a lot of

50

folks, we'll get into this today.

51

you're in this website conversion

sort of battle with everybody else.

52

You're in the battle on Google

search for, the high intent keywords.

53

And those CPCs aren't

coming down anytime soon.

54

The more competition that there

is, the the CPCs are going to be

55

no matter how great your ads are.

56

But the point is that traffic, that is

the bloody red ocean of digital marketing.

57

We elevate yourself and also become an

authority in the space, but not provide

58

necessarily the solution is by doing

what you're talking about here, too.

59

So this isn't just for products where,

you might be a little sketchy, but

60

I think it's an overall strategy.

61

We certainly see that with, we have.

62

Proposals right now with customers that

are like, Hey, we've reached 60 million,

63

35 million, 25 million in revenue.

64

Like we can't scale anymore.

65

What do we do?

66

This is actually part of the strategy.

67

So we talked about this, in a couple

of episodes prior, especially if

68

you're in those markets, like there's

a couple of our customers that are

69

in those markets where claims in

that particular space, and I can

70

name any names here are really taboo.

71

Like in the male enhancement space, for

example, like there is a market you can

72

get around it with this type of stuff,

because if I'm looking at seven ways

73

that in seven things I didn't know about

erectile dysfunction, and I'm watching

74

that video or I'm reading that post.

75

I'm not doing it because I got a friend

that has that problem, but I will

76

claim that I don't know what the hell.

77

. You're creating the market in such a way.

78

And then you can use other methodologies.

79

We use AdRoll all the time..

80

Yeah, so that great strategy there.

81

But I think it's part

of an overall strategy.

82

So if you're stuck at scale or

you have one of those products

83

and you've got a legitimate,

84

It's a great strategy for that.

85

If you have a good solution.

86

Let's talk about that.

87

But also it's a way to scale and build

brand, expand market which is what we're

88

actually gonna be talking about here

today a great period of time for me

89

because I'm doing something, within the

organization that I always love to do.

90

It's a little bit overwhelming, but.

91

I'm handling a lot of the initial

discovery calls for a lot of businesses.

92

. I'm running a business like we're doing

a lot of other things, but we know what

93

is happening in the market to hear it

specifically and to see it specifically

94

what the big problems are and then to

layer this in as a this is a trend.

95

I now see that's what we're gonna

be talking about here today.

96

It's the thing that we used to talk

about way back at the beginning.

97

for having me.

98

Of, this podcast on levels of traffic and

I'm seeing it as a huge problem right now.

99

It's probably something that

your media buying maybe your

100

agency right now is not doing.

101

And it's an easy way to get

a 20, 30 percent lift on

102

your ads almost immediately.