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Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal and Financial Strategy - By Josh Brown: Business Lawyer 28th April 2020
Delivering a Branded Experience with Derrick Ableman of Northeast Color
00:00:00 00:39:27

Delivering a Branded Experience with Derrick Ableman of Northeast Color

With a background in publishing, journalism, and fashion, Northeast Color Marketing Manager Derrick Ableman brings a unique perspective to a company dedicated to helping franchisors maintain a consistent brand experience.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Derrick Ableman, the Marketing Manager for Northeast Color, a business that helps franchisors develop branded experiences.

[3:00] Josh welcomes Derrick to Franchise Euphoria.

[3:51] Derrick shares about his diverse work history which began with a few publishing-based experiences including being a reader at Random House.

[8:26] While working at Random House, Derrick came into another opportunity with Bindle & Keep which led to an HBO documentary being made about the company called Suited.

[15:19] Derrick was led to Northeast Color by a friend who would brainstorm business ideas whenever he would visit.

[19:40] Franchising is all about creating a consistent experience at each location, which is what Northeast Color focuses on developing.

[26:02] With Northeast Color, the quantity of products received isn’t the benchmark to whether they work with a client or not but rather if they can make a measurable difference by taking on that client.

[30:49] Derrick touches on how Northeast Color’s clients are being affected by COVID-19 and what they’re doing to help them through this time.

[35:09] The factor that sets Northeast Color apart from their competitors is the quality of the custom experience their clients receive.

[37:42] If you want to learn more about Northeast Color, visit their website listed below or email dableman@northeastcolor.com.

[38:31] Thanks for listening, and please reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

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