In this episode of The Firm Report Podcast, host Zach Hoffman sits down with world-renowned photographer, Marc Serota, for a conversation you won’t want to miss.

Marc reveals the philosophy that shaped his legendary career—from Pulitzer-contending shots to iconic sports and news photography: “Go where nobody else is.”

Discover how seeing beyond the obvious can transform not only your craft but your entire approach to opportunity. Whether you're building a business, chasing a creative vision, or just looking to stand out, Marc’s insights are a masterclass in intentionality and impact.