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Building a Fashion Brand in the Global Market: Foreign Exchange Rates with Nicola Harlem, Founder of The Curated
Episode 422nd March 2023 • The C Suite with Catherine • Catherine Smith Licari
00:00:00 00:46:51

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With a mission of bringing luxury fashion to the everyday woman, Nicola started her company, The Curated, as a pregnancy project. It has grown to be a global brand that reaches women all over the world. With a retail store in Australia and a global e-commerce website, The Curated brings the accessibility of high-end fashion to women everywhere. 

At The Curated, they are focused on sustainable fashion. By creating a customer-centered brand, women are encouraged to upload images and information like their measurements and weight to the website after they make a purchase. This helps better explain how the clothes fit and allows future customers to make more informed decisions on sizing and fit prior to purchases. This is how The Curated is doing its part to reduce the carbon footprint, due to unnecessary shipping and returns. 

We also talk about:

  • Finance definition: What is a Foreign Exchange Rate?
  • The reality of building a small business with a global customer, a global supply chain, and a global life as an entrepreneur
  • Building supplier relationships in business
  • The importance of having support on your entrepreneurship journey
  • Maintaining motivation and focus, especially post-pandemic
  • Navigating e-commerce in the world of influencer marketing
  • Advice for women who are interested in small business and entrepreneurship
Simple Finance Resources for Small Business Owners:





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