It's the Mike + Mike show today on Fight Club 4 Business...and you guessed it, we are talking systems! A new software is hitting the scene, and CoPilot is its name. Let's get into it with AI, CRM's and all things home service with these two leaders!
Time Stamps :
📌[13:41]Building out marketing & automation...
📌[29:25]Mike A - top 3 KPIs. 1. Close Rate. 2. Take Home Pay 3. Growth Rate
📌[31:38]Mike C - 1. Close Rate 2. Churn Rate 3. Indirect & Direct Payroll as a %
📌[32:55]Mike's 20 days to close follow up sequence...
📌[34:04]The importance of scarcity & urgency
📌[34:17]"Do we have permission to close out your estimate?"
📌[35:05]Meet them where they are. Reply to them with the same way they reach out.
📌[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...
📌[37:19]What is your current close rate?
📌[37:26]Are you following up?
📌[37:36]How are you following up?
📌[37:45]How can you double your close rate?
📌[38:04]Doubling close rate cuts your client acquisition rate in half
📌[39:07]When you have a low close rate - look at your follow up FIRST
📌[39:43]How much are you currently paying for your leads?
📌[40:22]Clarity. Accountability. Action
📌[40:33]What gets measured gets improved
📌[42:26]The Power of Dashboards!
📌[43:41]How to give business owners the actionable steps they need to take based on data...
📌[45:47]My hourly goal is.... I need to raise my prices by....
📌[49:45]Is your CRM a disruptor? Is it a trendsetter?
📌[51:40]https://www.facebook.com/groups/212495929980533
📌[52:21]Marketing Homework - Humanize one of our follow ups.... Add "sent from iphone" or add a typo...
📌[55:11]Finance Homework: Choose 3 KPIs and track them today and again in a week
📌[55:21]Sales Homework: Start Following Up!
📌[55:45]Systems Homework: Harass Mike Andes to get his CRM going (or troll his youtube channel)
📌[56:42]Mike C - Set aside time to work ON your business
📌[58:10]Mike A - Send a 1-2 min video for every estimate
📌[59:57]https://mikeandes.com/
📌[1:00:09]https://simplegrowth.com/
📌[1:00:51]https://www.simplegrowthsystems.com/
Quote of the Week
“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher
⇩ Resources ⇩
✯Mike Callahan: https://simplegrowth.com/
✯Mike Andes: https://mikeandes.com/
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
